March '15

For the Business of Apparel Decorating

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20 1 5 M A RC H PRINTWEAR | 35 ic movement in yarns and fabric selection allow us to move into the performance arena more easily and cost efficiently. Some performance features include: • Wicking and moisture management • Anti-microbial and anti-odor • Anti-pilling • No-curl collars • Snag-resistant fabric • Wrinkle-resistant fabric • Fade-resistant fabric STYLING The polo market is predominantly led by the three-button placket and two-button placket shirt front for men's styles. For women, there's some newness in four-but- ton plackets, V-neck Johnny collars, and even some five-button placket fronts. One exciting new design element in women's knitwear is the emergence of ruching along side seams and ruching combined with raglan sleeves. Ruching is a bunching of fabric in what looks like tight pleating on side seams. It is a real fashion look and a refreshing element to today's women's knits. There are many new styles in branded collections, private label, and house brands where self-fabric collars are becoming more commonplace. These are specifically stand-up collars with four- or five-button placket fronts made in body fabrics, not rib-knit collars. This is a retro, throw-back look that should remind you of Arnold Palmer, the greatest of them all. Along with new fabric and styling fea- tures, there are new color trends. Of course, you have the basics: navy, silver, stone, black, royal, cream, red, white, charcoal, blue, and green. But new fashion colors are leading the way as the page stoppers in your favorite catalogs. These eye-candy colors include orange, gold, teal, bright yellow, violet, mulberry, Bordeaux red, tea rose, fuchsia, electric blue, light green and lime, ocean blue, cobalt blue, and raspberry pink. As we expand our movement into 100 percent polyester and polyester blends with performance features, we will continue to see great color and dye retention, giving us brilliant, lasting color. With these vibrant colors and performance features, placket shirts are getting a new look. pw new for spring F O R OV E R 5 0 Y E A R S F O R OV E R 5 0 Y E A R S made easy I M A G E A P P A R E L Edwards is a top 25 supplier and trusted leader in logo-ready apparel. Providing quality apparel designed to last and worn by millions of employees daily. IMAGE APPAREL MADE EASY 800-253-9885 EDW3208-SpringAd-Printwear-HALF.indd 1 2/1/15 1:56 PM

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