For the Business of Apparel Decorating
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"Appearance is very important to these resort customers," Yeung says. "Functionality and comfort are important fabric features that keep staff members looking professional all day." For resort greeters, performance wovens with rolled-up sleeves are a popular option while maintenance workers might be more comfort- able in a performance polo or henley, Yeung says. A lightweight jacket with pockets and an attached hood is great for valet staff who work in all types of weather conditions and need a place to stash keys. When approaching resort clients, don't be afraid to ask straight-forward questions to find out what they want, Davis says. Resorts are of- ten particular in the type of look they want, and they're more than willing to collaborate with Above: Whether a towel for laying out by the pool, a golf towel for the resort's own course, or a luxuri- ous robe in a suite, dec- orators can capitalize on several terrycloth options— all of which offer a sense of memorability. (Image courtesy Towel Specialties) Right: Camp shirts are great for outfitting staff and tourists alike as this style evokes an island feel. (Image courtesy alphab- roder) Far right: A light- weight jacket with pockets and an attached hood is great for valet staff who work in all types of weath- er conditions and need a place to stash keys. (Image courtesy alphabroder) RESORT WEAR 4 6 | PRINTWEAR M A RC H 20 1 5