March '15

For the Business of Apparel Decorating

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Page 6 of 118

Contents 54 HART OF EMBROIDERY Find your business niche with advice from Helen Hart Momsen. 58 STITCH SOLUTIONS Jennifer Cox offers tips on maintaining profitability and controlling your success. 60 THREAD...ACCORDING TO ED Reduce your stitch count to save on production with tips from Ed Levy. Find your business niche with advice from profitability and controlling your success. THREAD...ACCORDING TO ED 64 TACKLING TERRYCLOTH Erich Campbell explains the nuisances of embroidering on terrycloth. 68 SPECIALTY STABILIZERS Kristine Shreve outlines the different types of specialty backing. 72 EMBROIDERY SHOWCASE Find the right embroidery products to support your work. 54 64 TACKLING TERRYCLOTH TACKLING TERRYCLOTH 4 | PRINTWEAR M A RC H 20 1 5 16 " There's no magic wand that instantly makes new accounts fall from the sky. It takes perseverance, awareness of one's abilities and areas for improvement, practice, and a desire to be better tomorrow than you were yesterday. " — VINCE DICECCO, from Your Personal Business Trainer, page 20 Columns 6 COMMON THREADS Get away 14 SELLING SMART The ultimate response to 'I want to think about it' 16 SOFTWARE TO SUBSTRATE Not your father's silicone 20 BUSINESS TRAINER Leading a successful sales effort 26 GRAPHICS HOT SPOT Squeaky clean 30 INTERNET STRATEGIES Stay ahead of the social media curve: Facebook changes 112 LAST LAUGH Stupid company tricks Departments 8 BUSINESS WATCH Watching business 17 WEB WATCH What's on the Web 52 IN PRINT Industry lit 74 PRODUCT HIGHLIGHTS Highlighted suppliers' goods 100 THE LATEST Product reviews 106 DATEBOOK Mark your calendar 108 THE MARKETPLACE Classified ads 110 GET INFO SYSTEM Advertiser index | March 2015 | Volume 28 | Number 6 100

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