March '15

For the Business of Apparel Decorating

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Common Threads | | | | 2800 West Midway Blvd., Broomfield, Colorado, 80020 (800) 669-0424 • (303) 469-0424 • FAX (303) 469-5730 PRINTWEARMAG.COM Publisher STACY MARSHALL Executive Editor CARLY HOLLMAN-LONG Managing Editor AMANDA McGRORY-DIXON Online Editor TONY KINDELSPIRE Art Director ERIK WOGEN Graphic Designer DAYNE PILLOW Associate Publisher CHRISTINA MONTGOMERY Advertising Account Executive DESIREE DELFRARI Advertising Production Coordinator JENNIFER ALGER Marketplace Advertising Account Executive DIANE GILBERT Vice President / Events SUE HUEG, CEM, CMP Show Account Manager KATIE STOCKER Assistant Show Manager LINDA EDDLEMAN Education Manager KIM ZONCA NATIONAL BUSINESS MEDIA, INC. President & CEO ROBERT H. WIEBER JR. Vice President / Integrated Media JOHN BENNETT Vice President / Publishing & Markets DAVE POMEROY Vice President / Finance KORI GONZALES, CPA Director of Audience Development LORI FARSTAD Director of IT WOLF BUTLER Please recycle this magazine Carly Hollman- Long 6 | PRINTWEAR M A RC H 20 1 5 * * * QUICK LESSONS FROM THIS ISSUE: Silicone inks have exceptional elon- gation and stretch recovery proper- ties, which makes them a great fit for perforamcne and compression fabrics. (PAGE 16) The average lifes- pan of a beach towel is 15 years. (PAGE 44) Free-standing lace can be created by sewing directly onto water-solu- ble materials that can be dissolved after completion. (PAGE 68) I t's about this time each year in Colorado where I could use a getaway. Not only is March typically our snowiest month, but it's at that point in the year where it's far enough away from the glow of the past holiday season, and the promise of longer summer days somehow seems like a cruel joke. Now don't get me wrong—I enjoy winter. But mostly from the inside looking out. Fortunately, this leaves me with enough time to casually read and browse books and magazines that can trans- port me to warmer climates and help in the plan- ning of my eventual island getaway. If you're like me, you're in luck because this is the perfect issue for just that. Covering resort wear, you can take a break from your daily grind and likely dreary weather to peruse tropical styles, cozy terrycloth, and overall vacation-ready trends. Be- tween this month's showcase (page 48) and Prin- twear's feature from Amanda McGrory-Dixon on the latest apparel for the market (page 44), you'll find the best ways to plot your own adventure by getting into the market. If you dream of hitting the green instead of the beach, the placket coverage between these pages will certainly whet your whistle. David Bebon gives the rundown of looks for both professional and perfor- mance wear (page 32), followed by a showcase that shows the breadth of options available. If you're lucky enough to be in a perpetually warmer climate and simply looking to heat up your business, have no fear, as Lon Winters out- lines the hottest in screen print technology: com- puter-to-screen systems (page 78). Or if stitching is more your speed, find the right backing (page 68) with Kristine Shreve or finalize your travel plans by troubleshooting terrycloth decoration with advice found in Erich Campbell's feature (page 64). Clearly, there's plenty to buckle down and read, so bundle up, grab your favorite chill-fighting beverage (for me it's an Earl Grey latte. Or a hot toddy if the hour is appropriate), and find the per- fect Printwear article to warm up the last of your winter days. Get Away pw

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