Potato Grower

www.potatogrower.com 63 The Magnificent Seven NPC past presidents honored for WIC accomplishment NATIONAL POTATO COUNCIL By John Keeling, Executive VP and CEO, National Potato Council At the National Potato Council (NPC) Annual Meeting on Jan. 9 in Orlando, Fla., seven NPC past presidents were invited to come on stage to be recognized for their involvement in adding fresh white potatoes to the Women, Infants and Children (WIC) program. Each past president received a framed copy of WIC educational material that was hand-delivered to members of Con- gress. The battle was fought long and hard, and victory was within arm's length through- out that seven-year course, but it remained an uphill battle until the bitter end. Picture a grocery store clerk telling a WIC mother that she cannot use the vouchers provided by USDA to purchase fresh white potatoes but that any other fruit or vegetable in the grocery store is acceptable. Think of the message that sends about the nutrition of a potato. Although she could buy the same potato with a voucher at a farmer's market, until Congress acted last year, grocery store potatoes were off limits. WIC, a program designed to increase the intake of key nutrients for a population with special nutritional needs, expanded in 2009 to allow participants to use WIC vouchers to purchase all fresh fruits and vegetables, with the singular exception of fresh white potatoes. For the past several years, NPC has worked to get fresh white potatoes included for purchase in the WIC program on the basis of nutritional science. On Dec. 16, 2014, the tireless ef- forts of NPC grower leaders and the entire potato industry paid off when President Obama signed the 2015 Appropriations Act into law with directions from Congress to include potatoes in the WIC program. The mandated change in public policy was facilitated by NPC presidents during those seven years, each of whom did his part in educating members of Congress on the nutritional value of potatoes for all consumers and particularly for the special needs of WIC participants. Mem- bers of Congress took a bipartisan look and acknowledged the importance of WIC mothers having the ability to use vouchers and buy an affordable bag of potatoes that are nutritious and an important source of potassium and fiber, nutrients identified by the U.S. Department of Agriculture (USDA) and the Department of Health and Human Services (HHS) as "nutrients of concern." The potato community is appreciative of the leadership shown by Congress to pass this bill and return common sense to the WIC program by recognizing the nutritional value of fresh white potatoes. The framed graphic held by the past presidents in the accompanying photo depicts two identical sacks of potatoes, one of which is WIC-approved for purchase of fresh potatoes in a farmers market with a WIC voucher and the other being ineligible for purchase in grocery stores using a WIC voucher. The pair of visuals created confu- sion and prompted the question amongst its viewers, "What's the difference?" "As a potato industry we knew we were doing the right thing from a scientific, nutri- tional and economic standpoint," said NPC 2011 past president Justing Dagen. "We knew what we were doing was best for the women and children of the U.S., and that's what kept us going through those chal- lenging times." PG Here's to you. Honored NPC past presidents include (left to right) Randy Hardy, 2014; Randy Mullen, 2013; Don Sklarczyk, 2007; Ed Schneider, 2009; Roger Mix, 2010; Justin Dagen, 2011; and Steve Crane, 2012. "We knew we were doing the right thing from a scientific, nutritional end economic standpoint…That's what kept us going through those challenging times." Finally! Thanks to the tireless work of past NPC presi- dents and others in the industry, these potatoes at a Nebraska grocery store can now be purchased with WIC vouchers.

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