Sign & Digital Graphics

March '15

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86 • March 2015 • S I G N & D I G I T A L G R A P H I C S From Decals to Displays A print company goes into the display market Sco Franko is the president of Franko Design Concepts and Consulting, US Signcraers, e Sign Store and Building Impressions. Send emails to sco@ L et's say you made widgets but then discovered and determined that you could also make gadgets that would allow your shop to expand market share, grow the business and reap more profit. Dali Decals— located in Jacksonville, Florida, since opening its doors in 2007—found itself in this precise good-fortune scenario. "In the beginning we just made decals," says co- owner David Okun. "Our business has changed dra- matically since 2012 when we decided to dive into UV printing and enter the exhibit and display markets." From day one, David and his wife and business partner, Alicia, have done quite well with decals by successfully selling them online and allowing cus- tomers to buy over the Web. They have been a top- selling producer of decals online for several years. The company worked hard and grew into success with decals, but then wanted to broaden its services and become a more creative studio that could handle all of its customer's needs as a turnkey solutions provider. Being able to print on a variety of rigid substrates was important to attaining the company's goals. I recently had the opportunity to have a phone conversation with David. I wanted to learn more about how he and his wife worked to achieve the transformative success that is making Dali Decals build impressions. The first thing he points to is the company's EFI Rastek H652 wide-format UV-curing flatbed printer that was purchased through Nazdar SourceOne, an authorized EFI dealer. The newly expanded printing B y S C o T T F R A N k o Building Impressions ARCHITECTURAL AND ENVIRONMENTAL

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