The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/468457
11:00 AM Hyatt: Big Bend Data-Driven Newsrooms That Don't Drive Off Writers "Data-driven media" is a hot topic right now, but adopting a performance-based ap- proach to content requires more than numbers. It calls for a cultural shift. Refinery29 and NPR are successful publishers with different audiences, but both have built cul- tures that use data to create better content. This conversation will address how media companies can embrace data to empower, not stifle, writers. Alexandra Nisita, Wright Bryan Core Conversation // Advanced // #datanews 11:00 AM Hyatt: Texas Ballroom 2-3 SXE: Creativity and Success from the Majority World With the collapse of the dominant publishing, photographic and music empires, the Modern Creative is left wondering whether anything can be salvaged from the rubble. Drawing lessons from the rise and fall of Asian and African empires, and the innova- tions gaining ground in today's Global South and Emergent East, Dominique le Roux will inspire creatives to re-examine their assumptions. Dominique le Roux Solo // Beginner // #SXE 11:00 AM Hyatt: Texas Ballroom 4-7 Use Your Words: Optimizing Content For Growth When it comes to getting people to use and love your app, the smallest word choices (should you say "sign up" or "join"?) can make a huge difference, both on the number of times people tap (hello, metrics!) and how happy people feel (hi, brand perception!). Come find out how Pinterest goes about choosing words that work. Hint: It involves testing, research and a ton of content strategizing. Evany Thomas Solo // Intermediate // #usewords 11:00 AM Hyatt: Zilker Ballroom 1 We Are What We Click: The Dark Side Of Sideboobs Never before in history have so many great journalists had so many resources and such reach. Publishers are investing millions in reinventing their businesses. And yet a good slideshow of Kim Kardashian still wins nine times out of ten. It can be frustrating to "real" journalists and publishers, but why not take this stuff seriously and learn what we can from it? Presented by the Knight Foundation. Elspeth Rountree, Kyle Monson, Mikala Bierma, Todd Sawicki Panel // Intermediate // #darkside 12:30 PM Hyatt: Big Bend Metadata for Good? Trust and Context in Online Media With 100+ hours of content uploaded to YouTube each minute, online videos have changed everything about news. But to get the full impact we need to know which videos are real and which aren't telling the whole story. How can we protect privacy and user control while separating the real from the fake? The answer could help online video for news, truth, and justice finally reach its full potential. Harlo Holmes, Morgan Hargrave Core Conversation // Advanced // #metadata 12:30 PM Hyatt: Texas Ballroom 2-3 Image Creation and Sharing: Practice vs Policy Every day, millions of images swirl online. The instantaneous exchange of visual to- kens has given us the ability to make personal that which is also faceless. This panel will analyze wide-ranging current online image practices, the understanding of which could change future activities and policies, including intellectual property law, ideas about censorship, and terms of service agreements. Leslie-Jean Thornton, Lisa Silvestri, Magdalena Olszanowski, Victoria Ekstrand Panel // Intermediate // #picpolicy 12:30 PM Hyatt: Texas Ballroom 4-7 Can Anyone Really Trust User-Generated Content? People have more access to – and more frequently rely upon – the recommendations of their peers via user-generated content. This begs the question: does the market have an obligation to safeguard the authenticity of this UGC? Join Bazaarvoice CEO Gene Austin as he discusses the impact of inauthentic behavior on brands and con- sumers, and what each of us can do to create a web worthy of our trust. Gene Austin Solo // Intermediate // #NoFakeUGC 12:30 PM Hyatt: Zilker Ballroom 1 Facebook, Twitter and The Future of Free Speech Join policy experts from the top platforms, ACLU, and National Constitution Center to talk candidly about the future of free speech now that online platforms have be- come the town square for creativity and social and political connection. How much censorship is just too much or not enough? And who should be the decision makers? Presented by the Knight Foundation. Jeffrey Rosen, Matthew Zimmerman, Monika Bickert, Nicole Ozer Panel // Intermediate // #freespeech 3:30 PM Hyatt: Big Bend The Art and Science of Data-Driven Storytelling Data is setting a new world order for everyone from designers, to developers, to brands, to advertisers and publishers – but converting data in its many forms into an engaging story isn't always as easy as it may seem. In this conversation with Liz Lukas of Decoded and James Ball of the Guardian, explore the creative and scientific process of using data to shape your next big story. Elizabeth Lukas, James Ball Core Conversation // Beginner // #artofdata 3:30 PM Hyatt: Texas Ballroom 2-3 The Camera Reimagined: New Forms, New Tools In this session, Hans Peter will discuss the future of the camera. What we think of as the visual image and visual storytelling is rapidly evolving driven by an explosion in smartphone apps. Will smartphones continue to dominate the future or could the Internet of Things perhaps create a renaissance for "the camera"? This presentation will also cover a new form of visual storytelling. Hans Peter Brondmo, To Be Announced Dual // Beginner // #camera 3:30 PM Hyatt: Texas Ballroom 4-7 Is the Internet Disappointed In Us? The web arrived in glory and hope. It was going to be a new beginning that let us at last get right our relationships to business, to governments, to media, to one another. Now even many of the early Internet enthusiasts think the Web has recentralized, new authorities replacing the old, and if anything has changed, it's for the worse. But is that true? David Weinberger Solo // Beginner // #Recentralize 3:30 PM Hyatt: Zilker Ballroom 1 How Can Journalism, Civic Tech Hack Politics 2016? What role will social media, mobile, data, play in 2016 and what impact will that have on civic engagement and campaigns? With the next election cycle already under- way, how can journalists and technologists help people make informed decisions about candidates on both the local and national political stage. Presented by the Knight Foundation. Carolyn Ryan, Jennifer Preston, Ruby Cramer, Seth Flaxman Panel // Advanced // #hack2016 5:00 PM Hyatt: Big Bend The Science of News and Content Consumption We will discuss how algorithms, social platform focus and changes in human behavior have directly impacted the way humans desire, consume and share news. Attendees will gain a new appreciation of the impact of change in the communication space as well as useful tactics relevant to increase the visibility and success of your business, whether you are a startup, non-profit, or Fortune 50 brand. Serena Ehrlich Core Conversation // Intermediate // #BWChat 5:00 PM Hyatt: Texas Ballroom 2-3 Sustainable Photography in a Disintermediated Era Photography has never been more important. It's essential for user engagement in mobile and web. But professional photographers are experiencing mass dislocation as business models change. This change brings opportunity. See how new models of publishing and distribution allow growth in new content stacks, including micro-cul- tures and direct-to-fan. Learn to thrive in the changing media landscape. Anna Dickson, Leora Kornfeld, Mikkel Aaland, Peter Krogh Panel // Advanced // #fotothrive CONTENT & DISTRIBUTION HYATT REGENCY AUSTIN: 208 BARTON SPRINGS ROAD FESTIVAL SESSIONS SXSW 2015 Interactive Festival 99