The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/468457
JW Marriott, 2 nd Floor: 110 East 2 nd Street Rooms: 205, 206 With an ever-growing presence from the fashion and tech community at SXSW Interactive, SXstyle offers a platform for creatives in these communities to come together, innovate and celebrate the industry. Theme Features SXstyle SXstyle programming will explore the complex ties between fashion, art, culture and technology, touching on topics such as wearable tech, the future of retail, mobile shopping and sustainable fashion. Cosmo Style Lab Saturday, March 14 to Monday, March 16 // 9:30am–6:00pm Room 207 and 4 th Floor Prefunction Space A place to meet, connect, expand your professional network and develop ideas. Grab a cup of coffee and take a break between sessions, receive free hair and beauty services, meet Cosmopolitan editors and much more. All while engaging with unique content under the tech and fash- ion umbrella via live Q&As, covering topics like Intel and the latest in wearable tech. Decoded Fashion Mentorship Hub in Partnership with Swarovski and Simon Friday, March 13 to Tuesday, March 17 // Room 213 A five-day hub connecting the brightest minds in Fashion and Tech- nology for a series of special events including 1-2-1 mentor sessions, Decoded Fashion's networking reception and a wearables exhibit. The Emperor's New Wearables. Ken Hertz, Sandra Lopez, Travis Bogard, Brandon Little Friday, March 13 // 12:30pm // Room 206 Wearable technology has led the world as we know it into new realms, making technology personal, seamless and convenient. Join our experts as they explore how the fashion industry will make wearable electronics feel invisible and how this technological advancement will effect the industry as a whole. Wearable Tech & Design: Cracking Mainstream Trends David Austin, Jason Johnson, Sabine Seymour, Jessica Pressler Saturday, March 14 // 11:00am // Room 206 Products that blend utility, design, beauty and simplicity – this is the formula for mainstream consumer adoption. In this discussion, technol- ogy, design and fashion experts will discuss how and why wearables will become mainstream and lead the way in this next epoch of the web. When Fashion Gets Personal Joe Zee, Jesse Finklestein, Scott Jones, Áslang Magnúsdottir Sunday, March 15 // 12:30pm // Room 206 With the ability to shop from anywhere at anytime, consumers now expect fashion to be on-demand and tailored to their personal style. Joe Zee will sit down with the founders of Print All Over Me and Tinker Tailor, as well as a Nordstrom buyer, to discuss this boom in personal- ized fashion available online and how it's influencing the design process. Retail Tech: What Does the Future Have In-Store? David Newman, Healey Cypher, Sheree Waterson, Uri Minkoff Monday, March 16 // 9:30am // Room 206 Customer expectation is rapidly accelerating. Stores are no longer the end-all-be-all. Their value is their influence on the path to purchase. We will discuss how to cut through the noise of emerging retail tech – what has worked and what has failed. 201-202 203-204 211-212 205 208 210 206 Starbucks Griffin Hall Job Market Friday 3/13 – Saturday 3/14 MedTech Expo Monday 3/16 – Tuesday 3/17 207 Lounge 209 Lounge 213 Lounge East 2 nd Street Brazos Street North Congress Avenue Philips Lounge 2nd Floor FASHION & WEARABLE TECH FESTIVAL SESSIONS SXSW 2015 Interactive Festival 123 Healey Cypher Joe Zee Sabine Seymour Travis Bogard Jawbone Yahoo Style