The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/468457
5:00 PM JW Marriott: Room 205 Building An Empire of Data for Retail In a world of always connected customer footprints and technologies that range from wifi to bluetooth, data is being collected from every touchpoint. How are retailers mak- ing sense of all this data? And what technologies are they using to track and analyze it? In this talk, you will learn how to use data strategically to increase online and offline conversion. Presented by Decoded Fashion. Ryan Craver Solo // Advanced // #SXstyle 5:00 PM JW Marriott: Room 206 Smart Everything: Wearables and Tech Converge The true power of wearable technology lies in its role in an emerging ecosystem of digitally interwoven objects and people. The panel will discuss how the rise of wear- ables is combining with other technology trends, including the Internet of things, social media, sensors and cloud computing, to create a radical new model for how our needs will be met in the near future. Ayse Ildeniz, Eddie Hold, Shel Israel, Simon Pearce Panel // Intermediate // #SXstyle SUNDAY, MARCH 15 9:30 AM JW Marriott: Room 205 My Data Belongs to Who? We're at the dawn of the age of connected devices. From wearables to smart homes, and self-driving cars to genomics, we're collecting unprecedented quantities of data, much of it incredibly personal. What is the impact of user agreements on the data com- ing off of wearables and other devices? With larger players entering the wearables space, it's becoming important to know who owns the data and why. John Wilbanks, Rachel Kalmar Dual // Intermediate // #SXstyle 9:30 AM JW Marriott: Room 206 Beyond Wearables: Future Fabrics and Fashion Design Fabric technology and design innovation is underway. It will change everything from how designers make clothing to the way we dress ourselves. From futuristic Swiss fabrics that don't require cleaning, to fabrics that give sensory or haptic feedback, we'll investigate with a diverse panel to learn more about this fascinating new space. Abe Burmeister, Billie Whitehouse, Colin Nagy, Rebeccah Pailes-Friedman Panel // Intermediate // #SXstyle 11:00 AM JW Marriott: Room 205 The Eco-Friendliness of Solving Size and Fit Due to online shoppers' challenges of determining size and fit, retailers offer increas- ingly generous return policies. As a result, returns increase, which in turn has a major impact on our environment. This session will explore these impacts and ways to de- velop a more sustainable solution for the future. Klas Hjort, Rasmus Thofte Dual // Advanced // #SXstyle 11:00 AM JW Marriott: Room 206 The Next Wave: Mass Customization in Fashion After over a century of providing consumers with a one size fits all and mass produc- tion retail model, we've now approached a revolution in the retail industry. Bow and Drape CEO Aubrie Pagano, along with Shoes of Prey CEO Jodie Fox, will discuss the impact of mass customization on the e-commerce industry and how brands use cus- tomization as an advantage against their competitors. Aubrie Pagano, Jodie Fox Dual // Advanced // #SXstyle 12:30 PM JW Marriott: Room 205 Emotion and Inclusion in Wearable Tech Design As technology gets closer to us, there are new problems with our emotions and our senses in successful design. This session provides a forum to discover and discuss ideas of wearable and new technology as it integrates with us on an intimate and emotional level. This is your chance to listen and share ideas for finding technology that brings greater empathy and inclusion. Alastair Somerville Solo // Intermediate // #SXstyle 12:30 PM JW Marriott: Room 206 When Fashion Gets Personal Consumers have been customizing everything for years, so why is fashion just catch- ing on? Technology is transforming the fashion industry by creating more personalized shopping experiences online and threatening to make "off the rack" a thing of the past. With the ability to shop from anywhere at anytime, consumers now expect fash- ion to be on-demand and tailored to their personal style. Áslaug Magnúsdottír, Jesse Finkelstein, Joe Zee, Scott Jones Panel // Advanced // #SXstyle 3:30 PM JW Marriott: Room 205 Merging Humans and Computers: the Next Decade What is the future of human-computer interaction? Stephen Lake, CEO of Thalmic Labs, believes we're going to see huge advances in how humans and computers interact in the next 10 years. He will discuss the evolution of technology and where man and machine's relationship is headed in the future. Wearables are answering the question of how to make the digital world an extension of the human body. Stephen Lake Solo // Advanced // #SXstyle 3:30 PM JW Marriott: Room 206 Exploring The Rise of Mobile Shopping The newest wave of apps, sites and mobile shopping services offer convenience and personalization and are forcing traditional retailers to have 24-hour, best-in-class customer service and integrate once premium services into the standard shopping experience. This panel will discuss the digital disruptors in retail and how brick and mortar stores are keeping up with changing technologies. Ara Katz, Gabrielle de Papp, Gillian Gorman Round Panel // Intermediate // #SXstyle 5:00 PM JW Marriott: Room 205 A Day in the Life of a Future Fashion Fan What does the future hold for fashion? How will it look and feel in a post-digital world? Join us on an exploratory design journey, where high-tech meets high-touch, and dig- ital technologies are humanized, vibrant and even biological. Our futures expert will describe and debate how emerging technologies will disrupt the future of fashion. Christian Ward Solo // Advanced // #SXstyle 5:00 PM JW Marriott: Room 206 Why Brands Can't Afford To Ignore Millennials Brands know they can't afford to ignore the millennial female shopper. There needs to be a new kind of marketing language and approach. If they want to reap the rewards of a loyal consumer and brand advocate, they must treat this customer differently than generations past. This discussion will look in the mind of the millennial-minded woman. Melissa Goidel Solo // Advanced // #SXstyle MONDAY, MARCH 16 9:30 AM JW Marriott: Room 205 Bloggers and Beyond: Brand Partnership & Influencers How can companies connect with engaged users on Instagram, YouTube, Pinterest and Twitter via sponsored posts, strategic gifting, affiliate programs, and creative con- tent? Bethany Joy Clark, Director of Global Customer Engagement and Community at TOMS, and Indiana Adams, blogger and founder of the Texas Style Council lead and moderate this fun and lively discussion. Bethany Joy Clark, Indiana Adams Dual // Beginner // #SXstyle 9:30 AM JW Marriott: Room 206 Retail Tech: What Does the Future Have In-Store? Customer expectation is rapidly accelerating. It outpaces the ability of retailers to keep up. And mobile? Almost every retailer has started producing wearable tech. What does this mean? Well, stores are no longer the end-all-be-all. Their value is their influence on the path to purchase. We will discuss how to cut through the noise of emerging retail tech – what's worked and what's failed. David Newman, Healey Cypher, Sheree Waterson, Uri Minkoff Panel // Intermediate // #SXstyle FASHION & WEARABLE TECH JW MARRIOTT, 2 ND FLOOR: 110 EAST 2 ND STREET FESTIVAL SESSIONS SXSW 2015 Interactive Festival 125