The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
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5:00 PM Long: Kodosky How Gaming is Changing the Way We Give Back How are games giving back, and how and what has been the impact both in social and business terms? We look beyond the games industry to track future trends and growth. Non-gaming companies are taking on board game mechanics to implement their charitable initiatives, giving the world of gaming serious kudos in terms of recog- nizing game mechanics as being a powerful source for good. Emma Cerrone, Jude Ower, Nisha Kadaba, Steven Roberts Panel // Intermediate // #GameGiving MONDAY, MARCH 16 9:30 AM Hyatt: Zilker Ballroom 4 The Future of Playing: Created by You Consumers and fans have the most powerful marketing tool today: your voice. You have the ability to shape a product and its message. From the next bot for Transform- ers to the pieces, rules and entire game of Monopoly, and to inclusion of a new word in the official Merriam-Webster Scrabble dictionary, you are the next generation of product development. Victor Lee Solo // Beginner // #SXSWGaming 11:00 AM Hyatt: Zilker Ballroom 4 Protecting Your Game IP Without Alienating Users This session will offer practical advice on protecting copyrights, trademarks, and oth- er intellectual property rights in online and mobile games. I will provide techniques for addressing common infringement issues and will discuss choosing your enforcement battles in order to minimize legal fees and avoid alienating your users. Amanda Conley Solo // Advanced // #GameIP 12:30 PM Hyatt: Zilker Ballroom 4 Navigating Patent Troll and Competitor Litigation As interactive and gaming technologies develop and mature, they will inevitably face IP issues raised by stakeholders, competitors, and patent trolls. Recent court deci- sions give companies guidance on litigating the key issues. This panel of in-house counsel from the gaming industry and IP trial lawyers lays out the roadmap for cross- ing these bridges before the issues arise. Presented by Akin Group. David Youssefi, Fred I. Williams, Omer Salik, Todd Landis Panel // Intermediate // #SXgamingIP 3:30 PM Hyatt: Zilker Ballroom 4 Playing to Learn: Lessons From Game Design Gurus How can the engaging power of games be used to promote playful learning? Three design experts share lessons learned from applying the latest research to produce games that are both popular and transformative. Panelists will take us behind the scenes of successful groups like LEGO and Nickelodeon to offer best practices for research gathering, iterative design and user feedback. Cecilia Weckstrom, Makeda Mays Green, Michelle Miller, Tinsley Galyean Panel // Beginner // #edugames 5:00 PM Hyatt: Zilker Ballroom 4 It's Listening: Biofeedback in Video Games This session will discuss the biofeedback interface options currently available to game developers and consumers, the pros and cons of biofeedback technology as a whole, what designing for a biofeedback-base experience means for the development team and the end-user, and what the growing influence of biofeedback means for entertainment as a whole in both the immediate and long term future. Erin Reynolds Solo // Intermediate // #GamePulse TUESDAY, MARCH 17 9:30 AM Hyatt: Zilker Ballroom 4 Market or Die: How to Get Your Game Noticed With 3000 games submitted to app stores each week, it's never been harder to get people to notice your game. Making the game is just half the battle, the other half is actually getting it in front of people. But with Facebook, YouTube and Reddit, getting the word out has never been easier or more affordable. This talk will cover the basics of marketing for a non-marketing audience. Martin Gaston, Mike Phillips Dual // Intermediate // #indiepromo 11:00 AM Hyatt: Zilker Ballroom 4 The Hitchhiker's Guide to Game Advertising This panel of industry leaders discuss today's gamer landscape: The two main cate- gories of games that can be played across multiple devices, and the three types of ad formats available to marketers and agencies with case studies and predictions for the future of game advertising. You'll walk away with actionable insights on how to tap into game advertising. Ari Brandt, David Berkowitz, Kym Nelson, Michael Flamberg Panel // Intermediate // #GamesAds 12:30 PM Hyatt: Zilker Ballroom 4 Chicken or the Egg: Seasonality and Game Sales Anyone who has braved a Black Friday probably knows video games sell well in the holiday season. However, there is a question of whether the high sales in the holiday period are the chicken or the egg. The majority of major releases with critical acclaim and huge marketing budgets are released during the holiday season. So would these major titles fare just as well at other times during the year? Patrick Walker Solo // Intermediate // #GameSales 3:30 PM Hyatt: Zilker Ballroom 4 Press Start to Begin: UX and Video Games As the number of gamers and the devices they play on grows, game designers and de- velopers are increasingly looking in the direction of UX to help them craft interactions that not only make it easier for users to play their games, but enhance the experience of the game itself. Dig deep into how user experience is being practiced in the games industry, especially in the areas of design and research. Brian Mumm, David Sinclair, Michael Dunn, Stephanie Hagadorn Panel // Intermediate // #GameUX 5:00 PM Hyatt: Zilker Ballroom 4 Virtual Reality: Building Healthier Social Brains What if your most daunting aspiration was to make a friend? For many on the autism spectrum, reading facial expressions and knowing how to respond are daily challeng- es. Cognitive neuroscientists, therapists and game developers at the Center for Brain- Health at UT Dallas have created a virtual reality platform to help individuals on the autism spectrum achieve social and economic independence. Carl Lutz, Sandra Bond Chapman Dual // Intermediate // #VRbrain GAMING HYATT REGENCY AUSTIN: 208 BARTON SPRINGS ROAD; THE LONG CENTER: 701 WEST RIVERSIDE DRIVE FESTIVAL SESSIONS SXSW 2015 Interactive Festival 147