12:30 PM ACC: Room 9abc
Cash, Credit, Bitcoin? The Law of Digital Currency
Digital currencies present a host of complex legal, regulatory, and policy questions.
This presentation will explain the issues that regulators and lawmakers are address-
ing with respect to digital currencies; and it will describe the key actions taken to date.
The presentation also will discuss legal issues that businesses involved with digital
currencies should consider and address.
David Beam
CLE // Advanced // #CLEbitcoin
12:30 PM ACC: Room 10ab
Is Mobile Tech the Answer to our Political Apathy?
Explosive growth of mobile is changing the way we interact with each other and gov-
ernment. 92 percent of Americans own at least one cell phone, and overall in the US,
we have more wireless devices than people. At the same time, Americans are increas-
ingly dissatisfied with the way the legislative process works. This session explores the
opportunities new technologies offer for civic engagement.
Adriana Gardella, Ana Roca Castro, Jeb Ory, Nathan Daschle
Panel // Advanced // #civictech
12:30 PM ACC: Ballroom E
Bilingual Media: Entertainment in the XXI Century
2015 has already proven to be a landmark year for Latinos in television. In this panel,
you will hear from industry leaders and trailblazers who have made immense contri-
butions to facilitate this positive and long overdue advancement. Hear from the indus-
try leaders championing real representations and a new perspective on a wide-reach-
ing community.
Lucinda Martinez, Alberto Ferreras and Frankie J. Alvarez
Panel // Intermediate // #SXAméricas
Convergence
12:30 PM ACC: Ballroom F
SXSW Daily Recap
What are the top trending topics at SXSW Interactive over the last 24 hours? Which
products, established companies and startups are gaining buzz – and which ones
aren't. Attend the "SXSW Daily Recap" to hear industry experts discuss the event's
most newsworthy speakers, stories, and emerging themes.
To Be Announced
Panel // Intermediate // #sxswrecap
3:30 PM ACC: Room 6ab
LGBT Best Practices From Practicing Homosexuals
This session is a crash course in speaking "gay." Exploring best/worst content. Billions
are spent every year on advertising but very little reflects the social revolution that is
happening now for LGBT people. Learn how storytelling can reflect LGBT consumers in
a positive way while still being funny and relevant. See current examples of good work
plus loads of brand fails; and anecdotes from industry insider.
Mike Wilke, Whitney Pillsbury
Dual // Advanced // #adrespect
3:30 PM ACC: Room 10ab
Modern Swiss Army Knife: Apps for Independence
Independence is important at any age. Low-cost, commercially available technology
and apps have the power to help someone gain independence. This panel will exam-
ine and demonstrate how apps and mobile devices can be used to support indepen-
dence by focusing on the individual's skills, abilities, and interests.
Betsy Furler, Cristy Gamez-Galka, Luis Perez, Stephen Ewell
Panel // Beginner // #AccessApps
3:30 PM ACC: Ballroom E
The New American Story: Latinos in the Media
In recent years, major demographic shifts have contributed to a growing Latino popu-
lation, creating a new American story. Latinos have taken the stage and are reaching
a wider American audience. But this new American story is much more vibrant and di-
verse than it is being portrayed. We'll explore how TV, film and other media continues
to shape how Americans view current issues like immigration.
Diane Guerrero, Leon Krauze, Maria Teresa Kumar, Wilmer Valderrama
Panel // Intermediate // #SXAméricas Convergence
5:00 PM ACC: Room 6ab
21st Century Barricades: Branding the Revolution
Where does the power to change come from? From inside the belly of the beast or
the lone wolf in the dark? From Occupy to ISIS, the tools and symbols of dissent have
shifted from the brick in the street to the branding of social movements. Activists now
appropriate and infiltrate the means of information production and consumption to
present themselves as radical brand managers.
Elliott Goat
Solo // Beginner // #cultjam
5:00 PM ACC: Ballroom E
Cultural Connections: TV, Digital and the New Mainstream
Traditional networks are tremendously cautious about launching digital strategies,
but Latinos overindex in online video consumption. Online video builds cultural con-
nections that transcend platform, enabling personal relationships between brands,
content creators and audiences. Digital first strategies engage elusive Latino viewers
converting them into loyal viewers through authentic and compelling content.
Sherman Wright, Robert Rodriguez, To Be Announced
Panel // Intermediate // #SXAméricas
Convergence
ATTENDEES
GET AROUND THE FESTIVAL
SXSW
HOW
Mostly walk
Taxi
Rideshare
SXSW
conference shuttles
SXSW
hotel shuttles
Bicycle
Pedicab
Rental car
Personal car
Bus
Car share
74%
25%
24%
23%
16%
13%
10%
10%
8%
8%
3%
GLOBAL IMPACT & POLICY
AUSTIN CONVENTION CENTER, LEVELS 3 AND 4: 500 EAST CESAR CHAVEZ STREET
FESTIVAL
SESSIONS
SXSW 2015 Interactive Festival 157
