The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
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SATURDAY, MARCH 14 9:30 AM JW Marriott: Room 208 Does the IoT Need to Be User-Centered? We Say Yes Assuming that in the future connection will be a given, the real value in the IoT is in building on these connections to create meaningful user experiences. In this panel, we will bring together Disney, Misfit and Sensoria to discuss leading with UX, and how it can be incorporated into strategies of companies and individuals developing IoT offers. Chris Massot, Justin Butler, Mario Esposito, Michael Jungen Panel // Intermediate // #IoTux 9:30 AM JW Marriott: Room 210 Machines That Tell Stories Stories have power. Through stories we find meaning, relationships of causes and effects. Marketers tell stories through branding, educators tell stories through curric- ulum, politicians tell stories through campaigns, and entertainers tell stories through books, movies and games. As software disrupts these, it's evolving to be able to sculpt a greater narrative, and it's becoming more compelling. Jeff Kramer, Jon Lebkowsky Core Conversation // Beginner // #storybots 9:30 AM JW Marriott: Room 211-212 Killing Trinkets: 3D Printing Interactive Devices In the near future interactive devices will be printed rather than assembled. Although 3D printing has become synonymous with the creation of throw-away plastic "trin- kets," many of the building blocks for advanced functional 3D printing are already in place. In this talk we discuss our recent work with 3D printing hardware, software, and materials that will make "printed devices" a reality. Karl Willis, Michael Bell Dual // Intermediate // #3DPDevices 11:00 AM JW Marriott: Room 208 An AI Future: It's Not What You Think There have long been strong opinions on either side of the Artificial Intelligence de- bate. In this panel, we'll bring together experts on AI, robotics and machine learning to discuss how the answer lies somewhere in the middle. Join us for a debate on common myths, misconceptions and concerns related to AI, and what a future of human-like computers really means for our society. Ben Medlock, John Markoff, Raj Singh Panel // Beginner // #AIfuture 11:00 AM JW Marriott: Room 210 Wearables and the Happiness Quotient Can wearables help us be happier? Wearables may finally deliver on the collective dream to identify what we desire and create engagement models to help us achieve our goals. Defining a 'happiness algorithm' promises to be the most exciting and meaningful endeavor of our disciplines. How can individuals, marketers and policy makers create a win-win scenario surrounding increasingly personal data? Forest Young, Gareth Price Core Conversation // Intermediate // #happiness 11:00 AM JW Marriott: Room 211-212 IoT: Endless Possibilities, Real World Questions Sensor-enabled 'things' and beacons are beginning to come online to connect and exchange information; precursors to a much larger and more complex framework that most consider the ultimate promise of the IoT. Join Joe Burton, EVP and CTO, Plantron- ics, for a look under the hood at the emerging IoT, including possible directions, the role of wearables, tech gaps, challenges, opportunities, and more. Joe Burton Solo // Advanced // #iotendless 12:30 PM JW Marriott: Room 208 Real World: Life of Data from Sensor to Analysis It seems simple – slap a sensor on a board, write code, collect data and learn how to sell a product. You're in business! Not so fast. You've just built a complex system of systems. The sensor interacts with the real world. That endpoint interacts with net- works to deliver data to the cloud. And what about a second generation endpoint? Let's talk with experts about planning ahead. Eric Starkloff, Gina Longoria, Sébastien Boria, Shahram Mehraban Panel // Advanced // #SXIoTdata FRIDAY, MARCH 13 12:30 PM JW Marriott: Room 208 Network All the Things: What About Infrastructure? Designing sensors into new physical infrastructure – buildings, transportation, fac- tories, power plants, etc. – or retrofitting sensors into existing physical infrastructure presents much different challenges than consumer IoT products, but the business op- portunity in the Industrial Internet of Things (IIoT) will dwarf that of the Human Internet of Things (HIoT) for at least the next few years. Dave Friedman, Menko de Roos, Mike Krell, Ron Sege Panel // Advanced // #SXSWIIoT 12:30 PM JW Marriott: Room 211-212 Empowering Cities with Big Data Analytics This panel will review current leading city data efforts, present opportunities and pos- sibilities for urban data analytics, and discuss issues and solutions in using big data to improve lives for all. Panelists will include leaders in urban planning, computing, mobile devices, and big data analytics. Charlie Catlett, John Tolva, Marta Gonzales, Yu Zheng Panel // Beginner // #citydata 3:30 PM JW Marriott: Room 208 Making the Internet of Things a Reality We will discuss the building blocks of IoT, from sensing and data collecting, to pro- cessing, communications, applications and data analytics. This sessions will include a diverse panel of experts, from hardware and software design, apps, to cloud storage and software analytics. Presented by Freescale. Steven Nelson, To Be Announced Panel // Intermediate // #analytics 3:30 PM JW Marriott: Room 211-212 The Human Brain vs Innovation Overload Today we are challenged to drive business growth through a vast array of connected capabilities. Understanding what these capabilities are and how they work together requires knowledge across an overwhelming range of technologies and platforms. What can we do to improve our ability to retain knowledge in our rapidly-paced inno- vation culture? Will that make us better innovators and entrepreneurs? Jay Wilson, Laura McDaniel Dual // Beginner // #brainload 5:00 PM JW Marriott: Room 208 How The Google App Finds Answers Before You Search A search engine that delivers answers before you even think to search? That's not science fiction. It's today's reality with the predictive search feature that's part of the Google app. In this Q&A session with Google, you'll learn more about the magic be- hind the scenes, how Google tries to balance learning about you with respecting your privacy, plus where the predictive tools are headed. Aparna Chennapragada, Danny Sullivan, To Be Announced Panel // Advanced // #Search 5:00 PM JW Marriott: Room 211-212 TheDJBrain: Learn from the Happiest Profession TheDJBrain is a research book, coaching and app development project exploring the intersection between the virtues of DJing (selection/mixing of music) and the posi- tive psychology concept of "Flow" as defined by Mihaly Csikszentmihalyi. Using cut- ting-edge neuroscience, TheDJBrain explores how DJing is capable of creating com- pelling flow experiences having a positive impact on the creative brain. Daniel Margulies, Wilfried Runde Dual // Advanced // #thedjbrain INTELLIGENT FUTURE JW MARRIOTT, 2 ND FLOOR: 110 EAST 2 ND STREET 166 SXSW 2015 Interactive Festival FESTIVAL SESSIONS