The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/468457
3:30 PM ACL Live at the Moody Theater: ACL Live How Beautiful Tools Make Sense of Complex Data The key to democratizing data across an entire organization is to make data insights more understandable. For ultimate data literacy and actionability, beautiful, simple and interactive data visualization platforms are absolutely necessary. Hear from in- dustry experts on how visual data platforms allow almost anyone to understand and take action with the data. Presented by Umbel. Francois Xavier Fringant, Gloria Lau, Kevin Safford, Naomi Robbins Panel // Intermediate // #visualdata 3:30 PM Palm Door on Sixth: Main Stage How to Own The Conversation: Launching the MKC Every minute counts and that's why we thoroughly planned our entire campaign for the new Lincoln MKC. This discussion will illustrate how the Lincoln Motor Company and our advertising partner, Hudson Rouge, developed a real-time campaign that transformed a small story line into a culture. Presented by Hudson Rouge. Ashley Davidson, Chad Rumminger Dual // Intermediate // #Lincoln 3:30 PM Radisson: Riverside Ballroom Going Wearable, Are you ready? Real time data seamlessly and privately shared with the interested partners can save many lives. Or just for fun, have your jacket display information, control your music, read the emails for you while you run. Join this session and learn all the required technologies that came together to create this amazing demo. Presented by Oracle. Angela Caicedo Solo // Intermediate // #oracle 3:30 PM Sheraton: Capitol Ballroom And While We Are Asking, Is Media Dead Too? A century old media model is broken. The digital revolution centralized advertising spend around a small handful of performance based players and a direct marketing mentality. Publishers desperately bend to advertiser will but perhaps eroding their core value to audiences. Is there a sustainable path forward? Presented by Media Post. Bob Garfield, Eamonn Store, Meredith Kopit Levien Panel // Intermediate // #MPost 3:30 PM Trinity Hall Adopting Technology to Compel Change This panel will discuss how brands and marketers can work seamlessly to create technologies using the availability of data and real time feedback from consumers. Marketers are staying ahead of the curve by understanding this progression and stay- ing relevant with consumers in a culture where behaviors are constantly changing. Presented by Team Detroit. Aaron Smith, Sarah Schultz, Sefi Grossman Panel // Intermediate // #TDSXSW 5:00 PM Palm Door on Sixth: Main Stage The Mosaic Mindset: Building Luxury Brands The Lincoln Motor Company has embarked on a monumental brand transformation and digital technology has been a driving force for this success. These ideas work to- gether to allow Lincoln the flexibility to fully embrace the digital sphere in a beneficial way that creates deeper brand loyalty. Presented by Hudson Rouge. To Be Announced Solo // Intermediate // #Lincoln 5:00 PM Radisson: Riverside Ballroom When Quickies Aren't Satisfying: Loyalty on Social The social media payoff is expected to be instantaneous. Many industries don't have the luxury of a quick buy now link from social to sale, but they can leverage social in their long purchase cycle and to improve life after purchase. Learn how General Motors, Marriott Rewards, and Polaris leverage social to build long-term relationships with millions of diverse consumers. Presented by Oracle. Erika Brookes, Holly Spaeth, Michelle Lapierre, Rebecca Harris Panel // Advanced // #SocBiz 5:00 PM Trinity Hall Digital Disruption: Do or Die In this panel we will explore what digital disruption is and examples of brands that are disrupting their industries and threatening the existence of established brands. In addition, we will discuss how a company can adopt a digital disrupter mindset and innovate in such a way that they put themselves out of business instead of their com- petitors. Presented by Team Detroit. Don Abraham, Eric Pfeifer, Kurt Unkel, Tony Vecchiato Panel // Intermediate // #TDSXSW SATURDAY, MARCH 14 9:30 AM Omni Downtown: Capital Ballroom Politics of Innovation: DC, Tech Working Together The New Economy is driven by founders, funders, innovators, entrepreneurs, and the consumers who fuel them. US policymakers have been behind the pace of innova- tion and seemingly too inundated by the rapidly changing landscape. Join Engine, US policymakers, and tech leaders to discuss the issues facing tech, innovation, and entrepreneurs in the new Congress. Presented by the Dell ATC Policy Labs. Evan Engstrom, Jason Seats, Krysten Sinema, Senator Jerry Moran Panel // Intermediate // #PolicyLabs 9:30 AM Radisson: Riverside Ballroom Mobile Beyond Marketing: the Era of UnAdvertising Mobile's transformative power demands businesses adopt a broader mindset, shed a broadcast reach-and-frequency mentality and focus on utility laden content and di- rect engagement. This session will illuminate how leaders are building stronger rela- tionships with unadvertising strategies, scaling targeted content, and operationalizing mobile across organizations. Presented by Urban Airship. Arlie Sisson, Brendan Wright, Brent Hieggelke Panel // Advanced // #UrAirship 9:30 AM Sheraton: Capitol Ballroom Wearable Ads: Marketing An Internet of Things With media diffusing across an Internet of Things, it is becoming fully integrated with minute-to-minute and intimate existence. Now advertising has the opportunity to real- ly piss us off. How do advertising and marketing need to change radically for this next great media era? Hint: throwing banner ads on our washing machines and wristwatch- es is the wrong answer. Presented By Media Post. Josh Kessler, Anne Keenan, Michael Dietz Panel // Advanced // #MPost 11:00 AM Omni Downtown: Capital Ballroom Can Washington Protect the Net Economy? Join Internet Association, US policymakers, and tech leaders to discuss the issues fac- ing tech, innovation, and entrepreneurs in the new Congress. US policymakers have been behind the pace of innovation and seemingly are inundated by the changing landscape to sort through the noise and launch policies to protect both the consumer and the competitive landscape. Presented by the Dell ATC Policy Labs. Adam Kinzinger, Hon Hakeem Jeffries, Mark Warner, Nika Pari Nour Panel // Intermediate // #PolicyLabs 11:00 AM Radisson: Riverside Ballroom Driving to Retention: a Simple Roadmap Building a healthy mobile business depends on what you do after the app download. It's eight times more expensive to attract a new customer than to retain an old one. Hear how leading brands approach Mobile Onboarding, activation and retention to pre-program their success. Practical steps and best practices will give insight on how easy it is to turn newbies into fans. Presented by Urban Airship. Alyssa Meritt, Ben Jones, Kimberly Christen, Peter Roybal Panel // Advanced // #UrAirship PARTNER PROGRAMMING VARIOUS VENUES IN DOWNTOWN AUSTIN FESTIVAL SESSIONS SXSW 2015 Interactive Festival 181