12:30 AM Radisson: Riverside Ballroom
Winning the Battle for Digital Airspace
With mobile, there are dozens of third parties vying for a consumer's attention in store,
from SMS to shopping apps to brands. As retailers with limited mobile penetration,
how can you retake control of your in-store airwaves? Learn how to establish a mobile
network, dramatically increase your reach and even earn revenue from those hoping
to reach your shoppers. Presented by InMarket.
Cooper Smith, Jeff Griffin, Michael Stich
Panel // Intermediate // #futuretail
2:00 PM Parkside Restaurant: Upstairs
Patent Reform: It is Time to Finish the Job
Until patent reform is passed the US economy will continue to suffer, resulting in job
loss, decreased innovation, and an annual loss of $80 billion. This panel will discuss
the efforts to reform the law, what true patent reform looks like and what the 2015
Congress may do to finish the job it started. Presented by Glen Echo Group.
Austin Carson, Katie McAuliffe, Van Lindberg, Russ Merbeth
Panel // Advanced // #IPD2015
3:30 PM Parkside Restaurant: Upstairs
Skilled Labor, Green Cards, and H-1B Visas, Oh My
After years of debate, Congressional leaders promised to enact comprehensive immi-
gration reform in 2014. Our panel will discuss how the lack of robust reform is harming
American businesses and jobs. We will hear from those on both sides of the issue as
we discuss what reforms are needed to ensure the US remains the home of the world's
most innovative industries. Presented by Glen Echo Group.
Cathie Adams, Jeremy Robbins, Todd Schulte, Ximena Hartsock
Panel // Advanced // #IPD2015
3:30 PM Radisson: Riverside Ballroom
Understanding the Beacosystem
The past year has been flooded with excitement about beacons. But these tiny BLE de-
vices aren't the whole package. They require an ecosystem of apps and active users
to make them work. The hardware itself is not what's driving sales it is the contextual
mobile engagement. Discussion will focus on how the beacon ecosystem works and
how to reach shoppers at scale. Presented by InMarket.
Dave Heinzinger, Molly Hop, Steven Jacobs, Anne Marie Stephen
Panel // Intermediate // #futuretail
5:00 PM Radisson: Riverside Ballroom
Creating Meaningful Mobile Experiences
Harnessing the number one medium that impacts consumer experience should be an
absolute priority. But in the age of infinite media and short attention spans, you can't
sacrifice meaningful experiences just to reach more people. This panel will explore
how the most savy brands and retailers are delivering native engagements by taking
a personalized shopper first approach. Presented by InMarket.
Daryl Evans, Erin Kienast, John Costello, Joseph Tripp
Panel // Intermediate // #mobileUX
EVENT
PLANNING
AND
PRODUCTION
High Beam, the Official Party Planner
of SXSW, has been producing innovative
networking events and parties at SXSW
since 2005.
Call us today at 512-419-9401 or email
info@highbeamevents.com to find out
how we can put our creativity and
experience to work for you!
HIGH BEAM EVENTS
1406 Hether Street | Austin TX 78704
highbeamevents.com | 512-419-9401
PARTNER PROGRAMMING
VARIOUS VENUES IN DOWNTOWN AUSTIN
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SXSW 2015 Interactive Festival 185
