The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
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FRIDAY, MARCH 13 12:30 PM JW Marriott: Room 404 The Internet: F@#% Free Speech, F@#% Fair Use Learn how to avoid making your company a target; identify the pressure points of the "Bad guys" and when it makes sense for your company to adopt the tactics of the "En- emy." Attendees will gain insight into the mindset and goals of these quasi-villains and learn practical advice and strategies for successfully battling with them – or avoiding them altogether. David Wong, Sarah Feingold Core Conversation // Intermediate // #FairUse 12:30 PM JW Marriott: Salon 4 Why is My Company More Transparent Than My Family? Why are we getting so good at creating transparency in the workplace, but still seem to be stumbling around in the dark when it comes to our most important job, our family? At a time when no one person "runs" the family anymore, and everyone is expected to pull their own weight, how can family tech keep up with family living? Presented by DJED. Darren Reid Solo // Beginner // #ShareInfo 12:30 PM JW Marriott: Salon 7 New Social Networks Are Changing Entire Industries Social Networks. They're household social channels we've experimented with and grown accustomed to over the years. What would happen if social entrepreneurs fu- eled by hundreds of millions in capital applied social principles to entire industries? And what would that mean to the brands trying to have more direct conversations with the customers and prospects? Presented by Spice Works. Carmel DeAmicis, Jay Hallberg, Manish Kothari, Nate Gross Panel // Intermediate // #Unbundle 12:30 PM JW Marriott: Salon 8 #nofilter: Pros and Cons of Constant Connection What's the true cost of being online 24/7? Is what we get worth what we give up? We will examine how technology is evolving human behavior in business, education, advertis- ing, pop culture and parenting. We'll also discuss the benefits and consequences of that connection's effect on our perception of privacy, entertainment and sense of self. AJ Scherbring, Jenny Stoltenow, Krystine Batcho, Paul Tyma Panel // Advanced // #NoFilter 3:30 PM JW Marriott: Room 404 Mosh Pit of Experts 2015: The Future of Social Enough of the pontificating panel! In a rapid and fast paced (gameshow-like) session, we put the audience (that means YOU) in the hot seat as the experts on the future of social. A combination of format (lightning round game show), audience participation, and quick witted MCs add up to a rare combination of laughter and learning. Sam Decker, Sean McDonald Core Conversation // Intermediate // #Moshpit15 3:30 PM JW Marriott: Salon 4 Security of Things: Who Will Save Us? Remember when the Internet of Things was just a buzzword? Now phones and wear- ables are the command lines of our lives, and cybercriminals are more sophisticated than ever before. As technology becomes increasingly personal, the consequences of security failures are more severe. This talk will explain how we got here, why the hacking community plays a pivotal role, and how to protect yourself. Nicholas Percoco Solo // Intermediate // #SXSWSaveUs 3:30 PM JW Marriott: Salon 7 Behind the Social at PBS' Largest Content Provider Find out how some of PBS' most popular TV and radio shows create and disseminate social media content with a fraction of the budget and staff of other for-profit net- works. Antiques Roadshow, Masterpiece, American Experience and The World feed 1.5 million passionate fans on social media every day, and we want to take you behind the scenes. How do we stay relevant, fun, and fresh? Ask us anything. Hannah Auerbach, Molly Jacobs, Olivia Wong, Tory Starr Panel // Intermediate // #WGBHSocial 3:30 PM JW Marriott: Salon 8 Sex, Lies, and the Internet "The Internet hates women," is the advice Adam Savage, co-hose of Mythbusters, gave his teenage boys as they started to surf the web on their own. Well, some people on- line clearly do hate women, and their hostile and harassing behavior has turned the web into an unsafe workplace and unequal public space. This panel will wrestle with how to fight online mobs and why it matters to all of us. Allyson Kapin, Emily May, Katherine Cross, Rinku Sen Panel // Beginner // #harassment 5:00 PM JW Marriott: Room 404 Don't Hire Robots: The Human Touch in Social Media As the world becomes increasingly digital, companies need to watch out for auto- mation when it comes to communicating with customers. Don't hire robots: choose employees who are willing to own social media by becoming brand ambassadors and the main point of connection with customers, who then become brand ambassadors in turn. Jeanette Gibson Core Conversation // Intermediate // #humantouch 5:00 PM JW Marriott: Salon 4 Perks of Being a SXSW Newbie SXSW Interactive brings the most creative to Austin from around the world. When you surround yourself with 40,000 others like you it can be really overwhelming, especial- ly if it is your first time to SXSW. Wouldn't it be helpful to get tips and inside information of how to make the most of your time from an expert? Sweet John Muehlbauer Solo // Beginner // #SXNewbie 5:00 PM JW Marriott: Salon 7 The Real Risks of "Keepin' It Real" What perils lie in the hunt for catfish and web predators? We will explore the different business interests, user dynamics and risks at play in building reputation systems and reconciling what's online with real life. Get different views on the longer-term impact that current approaches to "keepin' it real" have on the evolution of trust for our com- munities, the share economy and social networks. Denise Cheng, Jenn Louie, To Be Announced Panel // Beginner // #KeepReal 5:00 PM JW Marriott: Salon 8 #FeelingBeautiful: Social Media and Women's Egos Can social media help women of all ages, shapes, and races love the way they look? Recent studies have linked plastic surgery requests and eating disorders to social media habits. Angela Matusik of InStyle leads a discussion with Amanda de Cadenet, Katherine Schwaezenegger and Gabi Gregg on how our quest for "likes" is changing the way we see ourselves. Amanda de Cadenet, Angela Matusik, Gabi Gregg, Katherine Schwarzenegger Panel // Advanced // #RealBeauty SATURDAY, MARCH 14 9:30 AM JW Marriott: Room 404 NextGen Privacy: Educating Kids in a Digital World In this core conversation, experts will discuss educating kids on privacy and Internet safety at home, at school, and in the community. Author Janell Burley Hofmann and the Center for Identity's Katie Stephens will highlight the techniques and tools each community outlet employs to teach and protect kids. Share your experiences to em- power others to continue this conversation in their communities. Janell Burley Hofmann, Katie Stephens Core Conversation // Intermediate // #NextGen SOCIAL & PRIVACY JW MARRIOTT AUSTIN, 4 TH FLOOR: 110 EAST 2 ND STREET 188 SXSW 2015 Interactive Festival FESTIVAL SESSIONS