The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/468457
FRIDAY, MARCH 13 11:00 AM Four Seasons: Ballroom AB The Business of Preparing Potential NFL Draftees The NFL Draft is a multibillion-dollar industry attracting the casual to the fanatic fan. Much has been shared about the draft itself, but what happens behind the curtain with draftees as they prepare for the biggest job interview of their lives? This panel features a former first round draft pick, NFL agent, Sport Illustrated senior writer, and the founder of an elite human performance company. Andy Staples, CJ Laboy, Jason Verrett, Mark Verstegen Panel // Advanced // #SXsports Convergence 11:00 AM Four Seasons: Ballroom CD The In-Stadium Fan Experience in MLS Major League Soccer fans embrace and own the live experience. Supporters groups, singing and chanting, drums, large fan-made tifo displays — these are the distinguish- ing elements that make soccer in North America different from other sports. Three MLS owners will discuss how they super-serve their fans and how the fan experience is paramount in everything they do. Adrian Hanauer, Merritt Paulson, Robb Heineman Panel // Intermediate // #SXsports Convergence 11:00 AM Four Seasons: San Jacinto Compensating College Athletes for Their Likeness A federal judge ruled last year that college football and basketball players are enti- tled to a share of the licensing revenue in big-time college sports. If the ruling stands, it could reshape the collegiate landscape, allowing colleges to create trust funds to pay players for the use of their images and likenesses. Are we headed toward a future where college athletes can have endorsement deals and earn income off their names? In what creative ways might universities revamp their licensing arrange- ments with athletes in mind? Brad Wolverton, Emmanuel Acho, Gary Gertzog Panel // Beginner // #SXsports Convergence 12:30 PM Four Seasons: Ballroom AB Coaching Fast and Fearlessly Hear about strategic disruption in football from two of its top innovators: Baylor's Art Briles, architect of one of the most remarkable transformations in college football history, and high school legend Kevin Kelley, known as "The Coach Who Never Punts." They join USA TODAY Sports' George Schroeder for a discussion about their conven- tion-upending careers and look ahead to what's next. Art Briles, George Schroeder, Kevin Kelley Panel // Intermediate // #SXsports Convergence 12:30 PM Four Seasons: Ballroom CD Sport for Development: Affecting Societal Change Sport and corporate social responsibility are big business. But why is it that these efforts live separately under the same roof? Shouldn't brands use one of the most powerful marketing vehicles we have to also drive their reputation and the communi- ties they effect? That's what we call Sport for Development, using the power of sport to achieve business objectives and societal good simultaneously. Dave Mingey, Joey Cheek, Matt Geschke, Paul Teeple Panel // Intermediate // #SXsports Convergence 12:30 PM Four Seasons: San Jacinto The Changing Face of Action Sports Media Teton Gravity Research evolved through a transformation of the old action sports film model to a digital one that includes live events, social media, and syndicated content across multiple platforms. Join TGR, freeskier Angel Collinson and 60 Minutes Sports producer Keith Sharman as they discuss the changing face of action sports media. Angel Collinson, Keith Sharman, Tana Hoffman, Todd Jones Panel // Intermediate // #SXsports Convergence 2:00 PM Four Seasons: Ballroom AB Millennials and Sports: Reaching Next Gen Fans Peter Kafka of Re/Code joins the NFL's Chief Digital Officer Perkins Miller and NFL Network Executive Producer Eric Weinberger to discuss programming and distribution strategies for reaching millennials in the world of sports, and how the NFL, through platforms like NFL Network and the digital video network NFL Now, has kept pace with changing consumer and fan consumption habits. Eric Weinberger, Perkins Miller, Peter Kafka Panel // Intermediate // #SXsports Convergence 2:00 PM Four Seasons: Ballroom CD The Basketball Tournament: A New Model for Sports? What would happen if teams and leagues went from fan outreach to full integra- tion? The Basketball Tournament seeks to explore how involved fans want to be in their teams, to see if players truly desire self-determination and agency, and to find out whether there is room on America's sports calendar for an annual, high-stakes, fan-driven professional basketball tournament. Daniel Friel, Gabe Feldman, Kirk Goldsberry, Luke Bonner Panel // Advanced // #SXsports Convergence 2:00 PM Four Seasons: San Jacinto Gameday 2025: What's In Your Living Room? Consumers are ditching cable in favor of self-cobbled bundles of streaming services. The availability of both nationally-appealing and specifically-targeted sports content from traditional media outlets and sports leagues themselves is rising. The delivery potential of nontraditional media platforms is, too. Where in the middle will we all collide? Jeff Beckham, Mark Kramer, Spencer Hall, William Mao Panel // Advanced // #SXsports Convergence 3:30 PM Four Seasons: Ballroom AB The Athlete Slash Entrepreneur Not every entrepreneur fits the stereotype of a brash, tech-savvy wunderkind building the latest social network from his dorm room. Many athletes find second careers as entrepreneurs, leveraging their celebrity and connections to build their own thriving businesses. Some who have made the leap from running back or wide receiver to CEO will share their stories. Israel Idonije, Linda Lacina, Mike Kafka Panel // Intermediate // #SXsports Convergence 3:30 PM Four Seasons: Ballroom CD The Evolution of Audio in the 21st Century While terrestrial radio remains important, successful audio businesses reach fans through multiple platforms including iTunes, Slacker, TuneIn, satellite, podcasts, even simulcasting radio programming on TV. Offering fans multiple digital options to access content at their convenience is of ultimate importance to keep the business vibrant and growing. Bonnie Bernstein, Colin Cowherd, Stephen A. Smith, Traug Keller Panel // Advanced // #SXsports Convergence 3:30 PM Four Seasons: San Jacinto Filmmaking Cues from Top Sports Cinematographers Bringing your narrative to life through the camera hinges on so many moving parts and intangibles. This process is known all too well by sports cinematographers. They bring a fresh, refined and unique process to both television and film production. They film motion to emotion. Engage with cinematographers who have worked with MLB, the NFL, HBO and FOX so you can hit a home run on your next production. Al Francesco, Brian Schulz, John Tipton, Skip Clark Panel // Intermediate // #SXsports Convergence 5:00 PM Four Seasons: Ballroom AB Does Playing Sports Equal Brain Damage? The narrative is spreading globally: playing sports leads to concussions. Do all ath- letes face risks of depression, brain damage, or death from concussion? Does sport, at any level, equal brain damage? Two ends of the expert spectrum: 2006 Super Bowl champion TE Ben Utecht, and world-renowned sports neurologist Dr. Jeffrey Kutcher, discuss what happens to the brain during sports. Ben Utecht, Jeffrey Kutcher, Joanne Gerstner Panel // Intermediate // #SXsports Convergence SPORTS FOUR SEASONS HOTEL: 98 SAN JACINTO BOULEVARD 196 SXSW 2015 Interactive Festival FESTIVAL SESSIONS