The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/468457
Hyatt Regency Austin: 208 Barton Springs Road Rooms: Hill Country ABCD, Texas Ballroom 1, Zilker Ballroom 2, Zilker Ballroom 3 These sessions explore the constantly evolving world and work of agencies and their clients. From native advertising to brand storytelling to predictive analytics there is something for everyone. Led by some of the most respected voices in these industries, they will explore why now is such a complex, confusing and exciting time work in these fields. Theme Features You Are Everywhere Kristina Halvorson Saturday, March 14 // 11:00am // Zilker Ballroom 3 Marketers struggle daily to catch up with SEO, social media, big data, mobile, and now content marketing. Is it possible to maintain a pur- poseful, profitable presence everywhere we want to be? Is digital transformation costing us more than it's really worth? Find out what difficult changes need to happen for marketing to finally evolve. POTUS 2048: Data-Driven and Groomed Since 2012 HIlary Lund and Tim Letscher Sunday, March 15 // 5:00pm // Texas Ballroom 1 In 2048, we'll have a president who grew up publicly sharing life's details. We'll be able to scrutinize details of his or her life. Learn how a future team of Nate Silvers and Olivia Popes will groom a child to candidate for the most powerful job on the planet. Your Company's Value Proposition is Clear as Mud Jacob Shin Monday, March 16 // 12:30pm // Zilker Ballroom 3 Because you rarely get a second chance to make a first impression, and using real-life examples from tech companies that got it right, in this session, we'll take a closer look at how to identify, develop and communicate a compelling value proposition that will make your brand stand apart – and help you optimize your digital marketing efforts. Apple, Marilyn & The Pope: Why Brands Need Tension Michael Sussman Monday, March 16 // 5:00pm // Zilker Ballroom 3 Today, we see that to engage and grow a great brand, its story needs to have tension. Marilyn was Seductively Innocent. Apple has made Smart, Sexy. And Pope Francis (@Pontifex) is taking a decidedly Untra- ditional approach to a very t1raditional role. Embrace tension! Grow your brand! Will Digital Advertising Adapt When Cookies Crumble? Laura O'Shaughnessy Tuesday, March 17 // 9:30am // Zilker Ballroom 3 Browser-based cookie tracking was a standard advertising solution when users were limited to single desktops. In a world dominated by mobile apps and multi-device usage, cookies are eroding as a viable way to reach the right users. SocialCode CEO Laura O'Shaughnessy will explain how social profiles can be used to target, message and measure audiences across devices with relevance. Big Bend Front Desk Marker 10 Lobby Starbucks Hill Country ABCD Fitness Center Lady Bird Lake Level 1 Enclosed Skywalk to Zilker Ballrooms 1–4 Texas Ballroom 2–3 Texas Ballroom 1 Texas Ballroom 4–7 Business Center Southwest Bistro Atrium Padre Island Big Thicket Board Room Lady Bird Lake Level 2 Zilker Ballroom 2 Zilker Ballroom 1 Zilker Ballroom 3 Zilker Ballroom 4 Barton Springs Road South Congress Avenue BRANDING & MARKETING FESTIVAL SESSIONS SXSW 2015 Interactive Festival 89 Michael Sussman Jacob Shin Kristina Halvorson Hilary Lund