The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/468457
FRIDAY, MARCH 13 12:30 PM Hyatt: Texas Ballroom 2-3 New Media Ethics: Journalism in the Age of GIFs From Gamergate to the Rolling Stone scandal to the Sony hack, journalistic ethics have been at the forefront of the national conversation in the past year. This panel will look at the shifting media landscape and its impact on how new media and legacy organizations think about ethical standards. Jane Spencer, Jessica Bennett, Justin Ellis, Susie Banikarim Panel // Advanced // #newethics 12:30 PM Hyatt: Texas Ballroom 4-7 The Art and Science of Shareability Sites like Buzzfeed have tremendously impacted how the online world creates and consumes news, current events and other information In this session, join BuzzFeed Publisher Dao Nguyen to learn how the site uses art and science to understand share- ability, distribution and how to integrate strategic data-driven research to grow audi- ences online. Dao Nguyen Solo // Intermediate // #shareable 3:30 PM Hyatt: Big Bend Who's Driving the Extinction of Pro Photographers? In an age where images are instantaneous and easily shared, what characteristics make a photograph worth publishing and sharing? This Core Conversation will explore how has the proliferation of amateur images on Instagram and Facebook has changed the public appetite for professional photography. Will the force-feeding of mediocre photography change our appreciation of a well-crafted photo? Kelly McBride, Sara Quinn Core Conversation // Intermediate // #PhotoTrust 3:30 PM Hyatt: Texas Ballroom 2-3 Protecting Great Ideas Without Stifling Innovation The internet is a sharing economy of information and ideas. In today's digital age, how do we protect intellectual property without stifling innovation? Many compa- nies around the US rely on noncompete agreements to protect intellectual assets and business interests. In the fast-paced startup world, are these agreements still relevant? C.A. Webb, Michael McGurk, Ravi Viswanathan, Tom Erickson Panel // Beginner // #noncompete 3:30 PM Hyatt: Texas Ballroom 4-7 Brand and Deliver: Creating Custom Branded Content Spencer Griffin (Executive Producer, CollegeHumor) and Luke Simmons (Director of Branded Content, CollegeHumor) will team up for a discussion exploring how to nav- igate both the creative side to making a fun idea within the constraints of a brand's message, and the production reality of working with tight budgets, big expectations, and sometimes celebrities. Luke Simmons, Spencer Griffin Dual // Intermediate // #branded 3:30 PM Hyatt: Zilker Ballroom 1 World Leaders on Twitter: What They Can Teach Us World leaders are among the most followed personalities on Twitter. Their online in- fluence however doesn't always match their real-life influence and their style and engagement are often at odds with both the image we have of world leaders and the one we have of success. This session aims to share best practices from world leaders and bust myths about what true leadership means on social media. Alexandra Ekkelenkamp, Aurelie Valtat, Matthias Lüfkens Panel // Intermediate // #digidip 5:00 PM Hyatt: Big Bend A Million Medicis: Funding the Content Revolution We're so used to treating digital content like physical goods that we've forgotten how different they are and how unsustainable that business model can be. In this conver- sation, we'll explore new directions for content consumption and compensation that respect the true nature of content. We'll investigate the idea of subscribing to an artist rather than paying for individual pieces of content. David Dylan Thomas Core Conversation // Intermediate // #newmedicis 5:00 PM Hyatt: Texas Ballroom 2-3 Can Photojournalism Survive the Smartphone Era? Can photojournalists survive in a world of cameras in every hand and instant global reaching printing presses a finger touch away? How can news photographers create value for themselves in an environment of devalued still images? This panel will explore the future of news, tech and photography through the eyes of top photojournalists. Benjamin Lowy, Gary Hershorn, Kenneth Jarecke, William Philpott Panel // Intermediate // #SaveThePJs 5:00 PM Hyatt: Texas Ballroom 4-7 Creating Local News in a Connected World In a world that values scale and high margins, one of the toughest nuts to crack has been local news. Jim Brady has been exploring new local storytelling and business models for almost 20 years at companies like The Washington Post, AOL and Digital First Media. He recently launched a local startup in Philadelphia called Billy Penn, and he'll discuss what he has learned with this new venture. Jim Brady Solo // Advanced // #localnews 5:00 PM Hyatt: Zilker Ballroom 1 Bladerunner: South Africa's Trial by Social Media The Oscar Pistorius (aka "Bladerunner") trial was the catalyst for a massive leap in the online behaviour of Africa's wealthiest country. Millions of South Africans went online for the first time to follow court proceedings via social media and online reporting. And that spike in usage has not dropped off – they are now voicing their opinions louder and on more topics than ever. Amanda Sevasti, Chris Roper, Emma Sadleir Panel // Advanced // #Bladerun SATURDAY, MARCH 14 9:30 AM Hyatt: Big Bend Disrupting Bureaucracy with Social Curation A legislatively funded outreach initiative turned into an unprecedented story collec- tion project for Austin's Bullock Texas State History Museum. As a cultural institution, we learned to navigate bureaucracy and automate social curation – and we mean REAL curation – with a responsive, accessible, and compliant framework that is yield- ing unexpected results. David Munns, Dr Victoria Ramirez Core Conversation // Beginner // #curation 9:30 AM Hyatt: Texas Ballroom 2-3 Nat Geo Captures the World For Nokia, With a Phone Join us on assignment with a National Geographic photographer as he travels the globe shooting seven of the world's natural wonders, with only a camera phone. The images he sends back must withstand a three page spread in the magazine, and win him over. Images from this authentic assignment were then used in Nokia's integrated campaign. Alice Keating, Richard Kelly, Stephen Alvarez, Tiina Jaatinen Panel // Advanced // #natgeofone 9:30 AM Hyatt: Texas Ballroom 4-7 The Natural Architecture of Social Media The creation of social media networks turned tech devices into doorways into a land- scape, nourished by content and thriving on emotion expressed through the act of sharing. Patrick Mulford examines this social-media organism through the lens of bio- mimicry, where the seven basic rules that facilitate life itself are remarkably similar to seven basic principles that drive social media success. Patrick Mulford Solo // Advanced // #socialarch 9:30 AM Hyatt: Zilker Ballroom 1 Social Media: Breaking News or Fixing News? Have Facebook, Twitter and other similar platforms strengthened or weakened the overall ecosystem of journalism and publishing? This session features a panel of so- cial media editors and journalists who will voice their views on the impact that social media platforms are having on news gathering, reporting and engaging audiences. Presented by the Knight Foundation. Allison Lichter, Eric Carvin, Kai Ryssdal, Michael Roston Panel // Advanced // #breaking CONTENT & DISTRIBUTION HYATT REGENCY AUSTIN: 208 BARTON SPRINGS ROAD 98 SXSW 2015 Interactive Festival FESTIVAL SESSIONS