SCORE Journal Issue 2-2015

SCORE Journal - The Official Publication of SCORE Off-Road Racing

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Page 2 of 93

SCORE Journal Success! F irst of all, we want to thank all the teams, sponsors, fans and the off-road motorsports community for all the great comments regarding the new SCORE Journal digital magazine and the On-Line video program series that were introduced over the past few weeks. The SCORE Journal has exceeded our highest expectations with over 100,000 unique readers with an incredible AVERAGE engagement time, with the 84 page digital magazine, of over 25 minutes! The SCORE Journal has demonstrated the efforts to showcase the many classes representing SCORE. The great video integration in both the editorial stories and advertisements has provided the desert racing community and off-road motorsports fan base a great new experience. The four new on-line programs, Conquest, Roost, Legends and Guerrero, have also generated a huge viewing audience in a very short time. These new programs, in addition to the race promos and other video posts, have already generated over 1 million views for 2015! Needless to say, the response to these professionally produced, high quality programs has been outstanding. Stay tuned for future programs, as each one of these four series will have 26 episodes, with 2 series airing new shows every other week, producing 104 new content episodes for 2015! In This Issue…The SCORE International World Desert Championship opened 2015 with the 29th Bud Light San Felipe 250 and is showcased with all the action from the many SCORE classes including behind the scenes information and amazing photography. Safety will continue to be a priority with SCORE International and the SCORE Journal. We take an in-depth look at Fire Safety in this issue and the equipment that should be considered, along with first hand information from those who have had to experience this primary safety concern. The Inaugural Bud Light SCORE Baja Sur 500 details will be revealed for this historic event taking place April 16-19 and running south to north from Cabo San Lucas to Loreto, Baja, MX! Registration is open now, so sign up to participate in this first ever race and become a part of history. As always, we look forward to your comments as we continue to evolve the SCORE Journal into your #1 source for all SCORE International races, teams, products and sponsor information. Enjoy the issue, Jim PUBLISHER'S NOTE 03 SCORE JOURNAL

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