20
advertising; however, bad news seems to travel much
faster than good news.
"The clean, well managed thing goes a long way,"
says Maxine, "but clean is never 'new,' and great
management is only as good as the size the of the next
problem and how it is handled. No one remembers
the years of no problems but will tell stories at dinner
parties about the ref that made a wrong call."
DIVERSIFY, DIVERSIFY, DIVERSIFY
American Sports Centers provides courts for many
sports, including basketball, volleyball and futsal, year
round. The facility has contracts with a number of
leagues across various populations.
Players Indoor Sports hosts corporate events
and other special events when indoor sports may
not be in session. "We focus on those because
they generally do not happen between November
and February," says Maxine. Special events
help balance the business over the course of
the year.
