SPRING2015
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COMPANY...
management, dealing with rentals, teams that are
giving you a hard time. When you have the experience,
you can handle those things in a way that's realistic."
Experienced management companies can tap into
revenue streams the owner may not realize he or she
has access to, as well as provide peace of mind that
the facility is in capable hands. The company does
not just run the business but i Wednesday evening's
Tradeshow takes place with the President's Reception.
Thursday's takes place with the Tradeshow Luncheon.
mproves it.
Birthday parties are a good example of opportunities
to improve business. While some may consider them
ancillary, time-consuming and somewhat complex,
they have tremendous value. Not only can they bring
in more revenue than, say, field rentals, but they get
people into your facilities who have never been there
before. Inevitably, other guests will want to have
their party there, too. Birthday parties also expose
customers to other programs.
Summer camps are another example of programming
that can often be improved. Like birthday parties,
summer camps are tightly wrought. A good
management company comes with great ideas
and the knowledge of how to schedule and operate
them. Although there may be some differences
among facilities–like what games to play or whether
kids will have time in a game room–the structure
is very similar. According to Pete Spanos, "A good
management company offers best practices and can
import the 'How to...' directly into a facility."
Marketing is another tricky area, especially these days
with all the media options. How do you know the best
ways to market your facility–what to spend money on
