14
REFEREES
OF
R
egular customers become loyal customers
when they receive excellent service. When
it comes to indoor sports, referees play an
especially large part in providing it. They have a lot
of power. Not only can they control play, but they
can eject and send customers home. In short,
their performance can define your reputation.
For most indoor facilities, a core group of
referees tend to officiate all its games. This
enhances managers' ability to safeguard their
brand and serve customers as a result of a well-
administered referee program. The same ability
cannot always be said of open leagues, where
play is typically spread out among many venues
and referees are not so much beholden to the
business owner.
So, in terms of refereeing, what can you do to
show customers that you care?
Having invested in a referee program, not only
will you benefit from an effective, loyal workforce,
but also from respect and gratitude of your
customers, happy for the consistent, safe and fair
play you provide.
