Issue 74

Monthly newspaper and online publication targeting 18 to 35 year olds. The ultimate guide to the hottest parties, going out and having fun. Music, fashion, film, travel, festivals, technology, comedy, and parties! London, Barcelona, Miami and Ibiza.

Issue link:

Contents of this Issue


Page 15 of 47

16 Issue 74 / 2015 TECHNOLOGY Tyler, The CreaTor To launCh new soCial media neTwork Tyler, The Creator; rapper, designer, director and producer attempts to "cut out the middleman" with his biggest entre- preneurial venture yet Launching the announcement at Code Media 2015, Tyler, 23, answered questions with his venture partner Lloyd Braun, owner of tech company Whalerock Industries and former executive at Yahoo! and ABC. Tyler envisions a portal rivalling MTV and Cartoon Network, where you cut out the conventional social media or TV 'middle men' and have your own branded network. He states, "My generation is the Internet. That's all we know, it controls our lives. You guys got these graphs, studying stuff you're studying us so you can keep your jobs. Let's cut out the middleman, the cable companies." This 'channel', which he intends to reach out to Kim Kardashian and Howard Stern with, can overstep traditional media and social medial platforms to reach fans on his terms. "It's my vision," Tyler said explaining Braun's involvement on the back end. His company will handle marketing, ad-sales, technological design, and other tasks behind the scenes. "He's still there to deal with the stuff I don't wanna deal with," added Tyler. In the future the company may integrate bundle packages offered to subscribers through cable, or the likes of Apple TV. Tyler however isn't sure that he'll be getting paid, and he doesn't really care. "It's not about the money for me. I wanted my own network. I wanted to do something cool. It's always about me doing something that I think is awesome." Could Tyler be leaping into unknown territory or is this indeed the future of personal promotion? De La Soul have decided the time is right for a follow up to 2004's The Grind Date, and have launched a crowdfunding campaign to cover production, marketing and distribution costs of their new record. At the time of writing, the campaign had already raised over $350,000, more than three times the original goal. Rewards for contributing range from special USB drives of the album to out of stock Nike De La Dunks to dinner with the boys. On the campaign page the group write, "We see Kickstarter as a home for creative minds…where people who believe, respect and see the vision, can support an idea and make it a reality." The group say the record will be a mix of styles, including jazz, funk and even country & western. De La Soul also plan on sampling their own back catalogue to keep it original, and have called on the likes of Damon Albarn, David Byrne, Little Dragon and 2 Chainz to feature on the album. Crowdfunding: de la soul's new album The trio have turned to Kickstarter to fund their first record in 11 years

Articles in this issue

Links on this page

view archives of Guestlist - Issue 74