2
CHALLENGE? CHALLENGE? CHALLENGE? CHALLENGE?
What is
THE
The 2 and 2 Challenge guides youth hockey leadership
through national programs and tools to drive participation
at the 4 to 8 age group. By growing hockey at this age
group, programs will experience long-term growth as these
kids continue to develop.
CHALLENGE,
To complete the
participating associations will utilize programs
that emphasize the main driving forces of
growth — Retention, Acquisition & Conversion.
participating associations will utilize programs participating associations will utilize programs participating associations will utilize programs participating associations will utilize programs participating associations will utilize programs participating associations will utilize programs participating associations will utilize programs participating associations will utilize programs participating associations will utilize programs participating associations will utilize programs participating associations will utilize programs
Place kids in
a Transition
Program
Welcome
Back
Week
Participate
in Try Hockey
Day
Retain more
youth hockey
players
Acquire new
youth hockey
players
Convert try hockey
kids to youth
hockey players
ACTION
GOAL GOAL