Printwear

June '15

For the Business of Apparel Decorating

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2 0 1 5 J U N E P R I N T W E A R || 93 • Ease distribution: Make it simple to get garments directly to employees and franchi- sees, both nationally and internationally, through direct-quoted shipping. • IP control: Custom sites and art templates can adhere to set graphic standards and make it simple for end users to select brand-respecting colors and decorations. • Voucher programs: Leverage gift certificate systems and user accounts to create corporate voucher programs for businesses that provide work apparel. • Personalization: Customization tools and templates can simplify everything from fran- chise DBA names on logos and team or department names, to individual names on uniforms. • Special events: The ability to presell from dynamic mockups makes it simple to create special event garments and produce them in a single, cost-saving run. • Uniform compliance: Setting up individual, organized categories and packages for em- ployee roles is trivial but allows for easy, uncomplicated management of work wear se- lections. Though the tools of e-commerce make these applications simple, it's your company's knowledge, commitment to quality, and care that makes the difference. Learn your tools, find the right fit for your situation, then execute as you would for your most important brick- and-mortar customer. Corporate clients, es- pecially those with nationally distributed locations, can bene- fit by offering a cen- tralized e-commerce store for their apparel and accessories with stated brand guide- lines and standard- ized thread colors.

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