Printwear

June '15

For the Business of Apparel Decorating

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22 || P R I N T W E A R J U N E 2 0 1 5 Wayne Potter has more than 25 years of experience in the screen, lithographic, and gravure printing of heat transfers and industrial marking devices. He is a pio- neer in the area of digital heat transfer papers. Potter has spent most of his career in sales, developing new business, managing marketing, and writing technical trouble-shooting articles. Up through early 2012, he GRAPHICS HOT SPOT B Y W A Y N E P O T T E R was vice president marketing development at Air Waves Inc. in Columbus, Ohio. Currently, he is senior sales executive for Joto. S ports are deeply woven into the fabric of our society, and team uniforms come to mind as potential business for decorators. Heat transfer technology has long been used for branding and numbering the athletic uniforms of all ages, and there are many op- tions within the category on the market. CHOOSE THE RIGHT HEAT TRANSFER Die-cut lettering and number kits are packaged in trays with divid- ers to separate the individual numbers. Designs run from standard athletic block lettering to distressed styles that imitate weathered looks. As a general rule, typical sizes are: • Baseball and softball: 4" left chest and 8" back number for adult jerseys; 4" and 6" for youth shirts. • Football: 8" front number and 10" back number for adult jer- seys; 6" and 8" for youth garments. • Soccer: 8" adult; 6" youth number on the back of the shirt or jersey. There are also cut-vinyl uniform decorations that are made from a flexible heat transferrable film. Cutters are a natural fit for small- scale production of numbers, letters, and simple designs for athletic apparel. Over the years, plotter/cutters have become more sophisti- cated with the addition of optical positioning eyes. Together with the machine software, these optical sensors have expanded to enable Capitalize on Team Sports Pick the right transfer for the job Water bottles and plaques make great add-on sales for the sports market. (All images courtesy the author)

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