June '15

For the Business of Apparel Decorating

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Page 34 of 122

30 || P R I N T W E A R J U N E 2 0 1 5 UNIFORMS & WORK WEAR BASE LAYERS With polos, the prominent purchasing trend is in line with customers' expectation of combining performance, comfort, and durability. From all high-quality suppliers and brands, customers expect the latest technology in comfortable fabrics that last wash after wash. Some comfort features include moisture-wicking and anti-micro- bial properties while other treatments offer increased durability and longevity through no-shrink, no-wrinkle, and no-fade ele- ments. From the latest yarn technology that keeps the wearer cool to treatments that keep the polo's collar curl-free, the purchas- ing trend in polos suits all corporate envi- ronments and needs while providing the most value to the end user. Once customers' expectations are cov- ered with the technical details, offering the latest color and style trends is most critical in setting one supplier apart from the next. For example, colors play a huge role in your brand identity. Aside from the basics, such as white, black, and navy, today's trending colors add an element of newness to your company image. Varying shades of blue, silver, and platinum offer the option of a fresher color base than the usual plain white. Trends are also moving toward earthy col- ors, such as dark Oak Moss, stone, graphite, and rust, which directly ties into the Pan- tone color of the year: Marsala. One of the most important aspects in successfully creating a corporate uniform program is to identify the image your com- pany wants to portray. With today's array of corporate apparel, selecting the right piece among all the options is a challenge if you don't first focus. Like the displays at a trade show booth, the banners at a seminar, or the presentation material used at an on-site demo, the attendees' first impression of the environment is tied to the image of the staff, which starts with how they're dressed. In addition to polos, staff can also be outfitted in the latest woven shirt offerings. Even different members of the same com- pany can be outfitted uniquely to provide the best possible image. For example, man- agement staff is most often seen in woven shirts, whereas customer-facing staff could be outfitted in polos to portray a more re- laxed vibe. With the introduction of per-

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