Printwear

June '15

For the Business of Apparel Decorating

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32 || P R I N T W E A R J U N E 2 0 1 5 UNIFORMS & WORK WEAR A matching fleece jacket and polo, for example, may not necessarily be designed to be worn together, but they can out- fit different staff for a coordinated look. Front-of-house staff may need the crisp appearance of a woven shirt with a pocket while the back-of-house staff would bene- fit from a comfortable polo with snag-pro- tection fabric, which provides longevity to the garment. A lightweight jacket is also a great op- tion in this category, especially during spring and early summer. Using perfor- mance fabrics for outerwear has not only become popular but essential. Water-re- sistant and water-proof fabrics remain prevalent while breathability through vent details and moisture-wicking lining raise the bar even further. Fabric design and textural interest have also gained pop- ularity with outerwear styling. Textures, prints, embossed patterns, and two-tone weaves are a few examples of how styling goes beyond the style lines of a garment, which allows for additional versatility for a brand's image. Lastly, these styles generally have a high- er perceived value. Whether you need a uniform piece for your staff or a giveaway item for your customers, the style chosen should entice the individual to wear it not only during work as a required uniform but also during his or her own personal time. Trends are constantly evolving, and a high-quality supplier always looks to improve its collection based on the lat- est trends. Most importantly, corporate apparel trends are driven by consumers and their desire to look for the next new thing. This creates an interesting buying experience, especially when certain appar- el pieces must fall within a specific budget and functionality requirements. With this in mind, always look for different ways to offer the best options in corporate outfit- ting that portrays a company or brand im- age. Thinking of a supplier's offering in a "best, better, good" model makes it easier to identify the right product that fits both a company's brand image and budget. Above: Aside from the basics, such as white, black, and navy, today's trending col- ors add an element of newness to a company image. Right: A matching fleece jacket and polo may not necessarily be designed to be worn together, but they can outfit different staff for a coordinated look.

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