Printwear

June '15

For the Business of Apparel Decorating

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© 2015 National Business Media, Inc., all rights reserved. Printwear (ISSN 1522-7898) is published monthly plus an extra issue in September by National Business Media, Inc., 2800 W. Midway Blvd, Broomfield, CO 80020; (303) 469-0424; Fax (303) 469-5730. Subscription rates in the US: One year, 45; Two years, $80; Three years, $108. Canada: One year, $76; Two years, $142; Three years, $201 (U.S. funds). Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. funds). Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Printwear, PO Box 460353, Escondido, CA 92046-0353. All items submitted to Printwear become the sole property of Printwear and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Printwear. Opinions expressed in Printwear may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. CONTENTS 2 || P R I N T W E A R J U N E 2 0 1 5 V O L U M E 2 8 | | J U N E 2 0 1 5 | | N U M B E R 9 O N L I N E THIS MONTH'S WEB EXCLUSIVES: >> Marc Vila shares his insight on email marketing via a Skype interview. >> MetaWear opens a green production facility. FOR THESE STORIES AND MORE, VISIT PRINTWEARMAG.COM 82 76 34 28 On Our Cover Our thanks to alphabroder for the use of their image on our cover, illustrating this issue's coverage of corporate apparel. F eatures 28 FROM THE BASE TO THE OUTER LAYER Elson Yeung reviews how to sell corporate apparel. 34 A COTTON RENAISSANCE Explore how performance wovens have evolved with insight from David Bebon. 42 CAPTURE THE HOSPITALITY MARKET Kristine Shreve shows small businesses how to compete in the hospitality market. 46 STYLE SHOWCASE: UNIFORMS AND WORK WEAR Update your uniform and work wear collection with these latest offerings. 70 AN AQUEOUS SOLUTION Improve your water-based printing tech- nique with guidance from Ray Smith. 76 WEIGHING WATER-BASED INK Joe Clarke explains how to calculate the cost of printing water-based ink. 82 DIGITAL PROS AND CONS Determine if direct-to-garment printing is for you. Paul Green examines both sides. 88 ENABLE CUSTOMERS WITH CORPORATE E-COMMERCE Find out what it takes to set up an e-commerce site with tips from Erich Campbell. 94 FROM SALES TO DECORATION Tracee Tyree outlines the importance of communication between the sales rep and decorator. 98 INVEST IN YOUR BUSINESS Attend a trade show to boost your business. Jay Busselle recommends a game plan.

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