Printwear

June '15

For the Business of Apparel Decorating

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applied to 100 percent cotton yarns. To make matters worse, the top fused linings used in top centers, cuffs, and collars that are applied with heat further caused break- down in yarn strength. Today, 100 percent cotton fabrics feature the no-iron label, and this is achieved through finer yarns, such as 80-singles two-ply yarns, and topical treat- ments, such as ammonia moisture finishing in the yarn and finished fabric states. These new 100 percent cotton, no-iron woven shirts also feature the fused taping of all seams, which helps deliver a no-wrin- kle, no-puckered seam when combined with the topically treated yarns and fabric. These no-iron 100 percent cotton shirts look and smell a lot like dress shirts—solid whites in 80-singles two-ply yarns, light dover blue oxfords, and high-count solid broadcloths. What is truly exciting in the 100 percent cotton, no-iron category is the introduction of window pane, tattersall, micro checks, and a true plethora of yarn-dyed checks and plaids along with a vast assortment of sur- face interest textures. CHIEF VALUE COTTON Chief value cotton is a blended cotton fab- ric in today's performance woven sport shirt story. It's wrinkle free with soil-release and repellent attributes. Ironically, we see more 60/40 cotton/polyester or 55/45 cotton/ polyester blended yarns that have always 36 || P R I N T W E A R J U N E 2 0 1 5 Led by the on- slaught of athletic and knit-driven ap- parel in retail and wholesale, perfor- mance apparel is no longer the ques- tion—it's the norm. PERFORMANCE WOVENS

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