June '15

For the Business of Apparel Decorating

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been available in our marketplace. The easy-care label has historically been attached to these cotton/polyester blended fabrics because any fabric with a 45 percent or 40 percent polyester content performs with fewer wrinkles and requires less touch up with the iron out of the dryer. What we see in today's blended cotton fabrics is a topically applied resin finish, which is applied in the fabric state versus the yarn state, and it helps prevent wrin- kling. The stain and soil story is also more prevalent in release and repellent finishes. This is an interesting feature as stain and soil finishes were much associated with the hospitality and food and beverage indus- tries. The stain and soil release and repellent finish story is very much a part of most industries where we see uniform or em- ployee-based apparel being purchased. For example, 10 percent of all shirts purchased through the promotional apparel channel end up being worn by employees and man- agers at a trade show. This is a huge num- ber when you consider stain and soil top- ical treatments on shirts. It makes perfect sense because these stain and soil treatments help keep wearable apparel looking good throughout the work day. What's most important to remember on 100 percent cotton and chief value cotton fabrics is that these fabric contents allow excellent performance through the use 38 || P R I N T W E A R J U N E 2 0 1 5 Unlike the knit-driven performance in today's golf polos and the ath- letic arena that are al- most exclusively 100 percent polyester, the woven sport shirt is 100 percent cotton and cotton-blended fabrics. PERFORMANCE WOVENS

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