June '15

For the Business of Apparel Decorating

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2 0 1 5 J U N E P R I N T W E A R || 41 of topical chemical applications, lending themselves to the wonders of top fusing on cut parts while also affording us duty rates in importing that are 40 percent less than the 100 percent polyester fabrics and garments. YARN-DYED PATTERN WORK The idea of pattern work and promo- tional and corporate apparel have never been closely associated, to say the least. This channel in the wholesale market was world-renowned for boring, basic, sol- id-driven knit and woven shirts: solid po- los and solid 20-singles yarn twills. What is exciting and refreshing when we examine today's woven sport shirts and performance polos is that we finally see patterned fabrics with surface interest, which were once taboo in the promotional wholesale channel. The crux of the prob- lem with patterned and surface interest fabrics was that they were thought to be difficult to embroider. That's not true. Today's patterned sport shirts embroi- der beautifully. And with imaginative yarn color selection—especially tonal yarn colors—the embroidery can be an im- portant statement all on its own. Modern yarn-dyed pattern work in woven sport shirt assortments include micro checks, end-on-end, glen plaids, micro pincards, windowpane, tattersall, gingham checks, jacquard parrens and textures, dobbys, nailheads, cross hatch, and herring bone, just to name a few. The new performance movement in wo- ven sport shirts has cracked the door and allowed fashion to enter full force into the promotional channel with new fabrics, fin- er yarns, and total performance in blended and 100 percent cotton yarns and comfort. There are bigger specs, slimmer silhouettes, and athletic body patterns made for women. We are enjoying a real performance re- naissance in woven sport shirts, but along the ride, we're discovering a wonderful world of true fashion and expanded appar- el selection in both branded and private label assortments. To perform or not to perform is no longer the question.

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