June '15

For the Business of Apparel Decorating

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44 || P R I N T W E A R J U N E 2 0 1 5 single-location restaurants. The hospitali- ty industry even extends to country clubs, casinos, theme parks, and spas. Contact the local chamber of commerce in nearby cities and towns to find all the possible venues in your area. Local business expos and specialty shows, such as a bridal exhibit, are also great places to start. Exhib- iting at an expo or trade show allows you to establish contact with several potential clients at once as well as present samples of your work. Also, consider using Trip Advi- sor or Expedia to find potential clients in your area. These sites could point to venues you might miss. Another option is getting on the bid list for any large chains in your area. While a smaller business is unlikely to dislodge a larger embroidery business for most work, even chain venues have needs for one-offs or quick turnarounds. For placement on a bid list, find out the name and contact informa- tion for the purchasing agent of the chain and send a letter requesting to be added to THE HOSPITALITY MARKET Attend local expos and specialty shows to find potential clients.

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