June '15

For the Business of Apparel Decorating

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CONTENTS Quote // Unquote 4 || P R I N T W E A R J U N E 2 0 1 5 V O L U M E 2 8 | | J U N E 2 0 1 5 | | N U M B E R 9 Printwear's annual report on heat-applied graphics highlights the industry's latest trends, tips, and products. Coverage begins after page 80. SPECIAL COVERAGE: A s p e c i a l s u p p l e m e n t t o P r i n t w e a r a n d A & E m a g a z i n e s HOT OFF 04 THE PRESS Explore the different offerings available in the heat-applied market. BY BECKY MOLLENKAMP SHINE ON 12 Discover how rhinestones fit in the world of heat transfers. BY MARC VILA HEAT PRESS 16 OPTIONS What to consider when shopping for a heat press. BY ZACH ELLSWORTH TAP INTO MORE 22 PROFITS Expand offerings with the addition of a printer/cutter. BY STEVEN JACKSON HOT PRODUCTS 26 Whether equipment, materials or substrate, find all of your heat-friendly supplies here. CONTENTS 2015 PUBLISHER Stacy Marshall EDITOR Carly Hollman-Long ART DIRECTOR Erik Wogen GRAPHIC DESIGNER Dayne Pillow ASSOCIATE PUBLISHER Christina Montgomery ADVERTISING ACCOUNT EXECUTIVES Desiree Delfrari J'nique Eversole Diane Gilbert Shanna Martin ADVERTISING PRODUCTION COORDINATOR Jennifer Alger KRISTINE SHREVE from Capture the Hospitality Market page 42 " Show clients that you're willing to help them increase their sales, and it could be what gets you in the door. " 54 STITCH SOLUTIONS Jennifer Cox offers advice for maintaining a work-life balance. 56 THREAD... ACCORDING TO ED Stylize your embroidery with appliqué. Ed Levy shows how. 60 LET'S LASER ETCH Dive into laser etching with Ed Balady. Columns 6 COMMON THREADS Dress for the job 12 SELLING SMART How's your networking working? 14 SOFTWARE TO SUBSTRATE Ice-Berg ahead 18 BUSINESS TRAINER How to inject innovation 22 GRAPHICS HOT SPOT Capitalize on team sports 26 INTERNET STRATEGIES Tips to create social media engagement 112 LAST LAUGH Zipper evocation Departments 8 BUSINESS WATCH Watching business 17 WEB WATCH What's on the Web 52 IN PRINT Industry lit 65 PRODUCT HIGHLIGHTS Highlighted suppliers' goods 102 THE LATEST Product reviews 106 DATEBOOK Mark your calendar 108 THE MARKETPLACE Classified ads 110 GET INFO SYSTEM Advertiser index 102 60

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