Printwear

June '15

For the Business of Apparel Decorating

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2 0 1 5 J U N E P R I N T W E A R || 59 pliqué decreases stitch count, which reduces distortion. With the right appliqué, material movement is practically nonexistent. In many cases, appliqué makes a hat easier to sew. Unless a laser is used, it's helpful to use a material with a sticky back or a light nongumming spray adhesive. • Print: With the rise in popularity of direct-to-garment printers and sublimation, there is a rise in the use of mixed media. For example, printing a portion of a garment and then embroider- ing another portion is a popular decoration method. You can take this method one step further by custom printing material and using it as appliqué. With printed appliqué, the sky is the limit for patterns, and you never have to worry about material shortage. If you think outside of the box and offer unique products, you can find success with appliqué. Follow this strategy, and you'll be on the right path. ment of the cap makes them problem- atic. Despite this, a properly hooped hat with the right type of appliqué can be an easy process. Remember, an ap- can be achieved through the use of a laser or by using a cutter and hand placing the appliqué. If placing by hand, allow ex- tra margin for fabric movement because a thicker substrate is more susceptible to slight shifting during the sewing process. A simple run stitch can hold the material in place, which avoids flattening the edges of the appliqué. • Specialty materials: Look beyond traditional fabric suppliers. Most fabric suppliers offer a variety of stock colors but limit the selection of specialty patterns and materials. A visit to a local fabric store can open a new world of possibilities. Choos- ing a unique fabric from your local fabric store also makes it more difficult for other companies to duplicate the exact pat- tern, which provides the competitive edge needed to maintain pricing and ensure repeat business. However, have a plan for handling reorders on a discontinued material. • Hats: Hats are often overlooked for appliqué because the move- APPLIQUÉ TIPS • If you cut your own material, you might have to use a backing behind the material to help sta- bilization. A fusible backing often works well in this situation. • When ordering precut appliqué, get a peel-and-stick backing to help hold the appliqué in place during production. • If you don't have a peel-and-stick backing, use a nongumming spray adhesive to help hold the material in place. Don't spray the adhesive near the embroidery machine. Always spray away from the machine where the excess mist can't reach it. HART ENTERPRISES Improve Your Embroidery Business With These Too! Indispensable books about the business of embroidery – for veterans and newbies alike! Professional Embroidery: Business by Design Take a look at the entire business of embroidery and learn time-saving and profit-enhancing ways to improve your business! HelenHart.com • hart@HelenHart.com • 540-999-8445 And try these everyday too• for making your business run smoothly. Professional Embroidery: Stitching by Design Hone your professional stitching skills and expand your creative approach to design! • Hart Forms • Center Point Ruler 12" & 24" for finding the center quickly • Circular Monogram • Calligraphy Alphabet • Tonal and Color Selectors • Photo Frame Cards— Great for Embroidery Presentations! • eBooks on Hooping, Placement, Caps, Patches and MORE! • Check out our website for upcoming embroidery and digitizing classes as well as new books • Authorized Wilcom Distributor

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