June '15

For the Business of Apparel Decorating

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82 || P R I N T W E A R J U N E 2 0 1 5 D irect-to-garment printing has been part of my life for 10 years, so naturally, the pros of buying a direct-to-gar- ment printer come to me easily. But when I think about the cons, I'm stumped for a moment. I reflect on all the people I've seen purchase a direct-to-garment printer throughout the years, and while most are doing well, some have slowly crumbled. Before entering this market, decorators should understand the reality of what pur- chasing a direct-to-garment printer means to their business. THE PROS When looking to start a new business endeavor, garment printing is a rel- atively easy avenue. Once you've comprehended the short learning curve, you can print on demand and not have to worry about minimum orders. Decora- tors can set up their own clothing website to see what sells and then print as sales come in with no extra inventory. The equipment also requires little room, which is ideal for a home-based business. If you screen print and turn away a lot of small-run jobs, a direct-to-garment printer fills in nicely. Capturing the right image Paul Green works for OmniPrint Interna- tional, distributor of the FreeJet line of direct-to-garment printers. He is also an industry seminar and webinar speaker and contributing writer. He has been in the print- ing industry for the last 10 years. After hours, Green is also an established fine artist and painter, and his work can be seen in group art shows around California. Digital Pros and Cons Determine whether direct-to-garment printing is for you b y P a u l G r e e n Direct-to-gar- ment printing can produce photorealistic images with a soft hand and high resolution. (All images courtesy OmniPrint)

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