June '15

For the Business of Apparel Decorating

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90 || P R I N T W E A R J U N E 2 0 1 5 Above: These distributor catalog store sites allow for basic store functionality with easy set- up and almost no data entry. Left: With fully featured dec- orator sites, it's possible to create and personalize designs on the fly. E–COMMERCE which allows you to produce several substores attached to the main account. This is perfect for combining overall order volume from smaller customers. Subscription to a hosted service means the providing company keeps the stores in functioning order. Though there are additional costs involved, the com- panies' staff is often well versed in the available software to help with setup and any technically demanding cus- tomization. These sites are the most feature rich and work for customers of any size.

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