Northshore Magazine

January/February 2012

Northshore magazine showcases the best that the North Shore of Boston, MA has to offer.

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the more the merrier. "There isn't a fierce competition for shoppers [in used clothing]," she says. "If they shop one, they'll shop them all." She is so happy to see new stores open that she is willing to share her experience and advice with people who are considering taking the leap themselves. Not only that, but she has teamed up with Madam Hadem, a consignment shop in Marblehead, to launch Consignment Crawl (consignmenttours.com) bus tours. The first one, held in November, visited six North Shore shops, and they expect to run several each season. "We are like a family," Fincke says. "How many industries would take their best customers to competing stores?" Each store sold five tickets at $40 per person, including lunch, transportation, and a Champagne toast. Stores also paid a fee to participate. Marketing on a Shoestring The consignment crawl is just one of the relatively low-cost strategies consignment store owners are using to advertise their businesses. With slim profit margins and an uncertain economy, traditional advertising is nearly out of reach for BE STILL! A yoga practice, Georgetown… 65 Central Street Georgetown MA 01833 978.352.8886 www.ayogapractice.net All Civil Litigation Matters and Family Law Divorce Modifications Child Custody and Support Paternity Christine Ann Faro Attorney at Law 900 Cummings Center Suite 207T Beverly, MA 01915 978-922-3300 In the Bag: A graphic-print clutch and intricate jewelry for sale at Re-find. www.christinefarolaw.com Office hours are available in Newburyport by Appointment. January/February 2012 nshoremag.com 95 January/February 2012 nshoremag.com

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