Sign & Digital Graphics

The 2015 LED & EMC Report

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24 • June 2015 • L E D & E M C a different approach and depend on our dealers to service the ultimate customer before, during and after the sale so we have a strict policy against selling direct. A shop can also opt to buy directly for a U.S.-based manufacturer of EMCs that discounts to resellers but that also sells directly. While no sign shop finds this type of setup ideal, some of the largest and most respected manufacturers con- duct business this way, often creating a love/hate relationship. Finally, a sign shop can use an over- seas supplier. While prices are generally lower, the offshore suppliers struggle to provide a quality product. For instance few, if any, carry a UL listing and it can be a struggle to find software that is intui- tive for most users to navigate. Adequate support after the sale is also a common problem. Q: LED Display technology is advanc- ing so quickly these days. What are some areas where you see that sign shops looking to get involved need the most education? A: Technology is advancing fairly rap- idly, especially with respect to the way internal components work together to create synergy within the system. It is exceedingly rare that customers need to know that level of detail; instead what most sign shops focus on is what their customers care about. This generally includes how good the graphics will look, how much of an image can fit onto a given display, how easy the sign is to program and how to get the message from the software to the sign. How good the graphics will look is driven by how close each light pixel is to the next pixel, which is known as pixel pitch. Most sign shops that do printing are very familiar with dots per inch but less familiar with pixel pitch. With DPI, the higher the number is, the higher the quality of the image will be. Pixel pitch is a measurement, in millimeters, of how far apart each pixel is from its neighbor. This means that the lower the pixel-pitch number is, the better the resolution is Sign-shop customers working with EMC wholesalers don't need to know a lot of deep techni- cal detail. Instead they can focus more on what their customers care about. Technology is advancing fairly rapidly, especially with respect to the way internal components work together to create synergy within the system.

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