Sign & Digital Graphics

The 2015 LED & EMC Report

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L E D & E M C • June 2015 • 25 going to be. The most common resolu- tion in the U.S. is currently 20mm. A good example is the Walgreens displays most of us are familiar with, the majority of Walgreens' EMCs are 20mm. How much of an image, or how much text, will fit on a display is a function of how many pixels are in a display. A fairly common size request is something approximating a 3' x 8'. Our 3' x 8' has a display of 3'1.75" x 7'4.25". A 10mm would have a display that has 96 pixels in height and 224 in length, a 16mm would have a display that has 60 pixels in height and 140 in length, a 20mm would have a display that has 48 pixels in height and 112 pixels in length and a 26.6mm would have a display that has 36 pixels in height with 84 in length. While each of these has identical cabinet and display mea- surements, the number of pixels varies tremendously. Q: Can you walk us through the pro- cess of a typical sign shop getting an LED display through you for a job they've secured? A: We have a lot of back and forth on most projects before a sale is secured. This is driven largely by customers changing their requirements and bud- get during the process, so we typically have multiple conversations with a dealer before a project is sold. Unless it's a custom project, our standard turnaround time is four weeks. Also, we're often able to accommodate requests for shorter turnaround times depending on the current jobs our plant is fulfilling. After receipt, our dealers either have us ship the display to another fabricator to be integrated into a com- plete sign, have us ship it directly to them in order to build the structure, or have us ship it to the job site to mount to the existing structure. Q: How do you handle the permitting process? A: Permitting is something that our dealer partners are best equipped to handle. They're the experts on the reg- ulations that affect their specific com- munities. Q: What are some of the more inter- esting features/new technologies available in today's EMC displays that would most interest sign shops? A: EMCs have become a stable plat- form and are no longer plagued with the constant maintenance that earlier dis- plays once were. This has allowed smaller shops with fewer service capabilities to become comfortable with offering EMC displays. Q: Is wireless technology being inte- grated into these signs? How is it being used? It is recommend that an EMC customer initially purchase the highest-resolution display that their budget will allow rather than upgrading to a higher-resolution unit later.

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