issue 75

Monthly newspaper and online publication targeting 18 to 35 year olds. The ultimate guide to the hottest parties, going out and having fun. Music, fashion, film, travel, festivals, technology, comedy, and parties! London, Barcelona, Miami and Ibiza.

Issue link:

Contents of this Issue


Page 10 of 55

In December last year Rihanna inked a deal, reportedly worth around $1 million, to become the new creative director of Puma, and her first campaign has finally dropped. The monochromatic ad is simple but super effective – a visor, a crop top, running tights, new Pulse XT kicks, there's a lot happening but she makes it look so good. When the partnership with RiRi was announced, Puma said that the singer would "work with Puma to design and customise classic Puma styles as well as create new styles to add to the Puma product portfolio." This ad is a great marker of the direction she is steering the brand in, and we can't wait to see what else they have cooked up. 7 11 Issue 75 / 2015 FASHION Rihanna's fiRst Puma ad is fiRe The latest face of Dior makes another huge fashion statement After six years at Somerset House, LFW is moving to its new home, Soho's Brewer Street Car Par, for the spring/summer 16 collections. The iconic Art Deco building, designed by architect JJ Joass has fashion form – Henry Holland has shown House of Holland collections there for the past two seasons, and in February the BFC used the space for an International Fashion Showcase featuring 110 emerging designers. The move not only reflects the trend of uing more dynamic and creative spaces to host shows but it also brings LFW closer to the retail heart of the capital. As BFC chief executive Caroline Rush said, "You have to change things. Having a central location that's more connected to retail in one of London's iconic creative hubs is kind of a dream come true." So it's official, car parks are cool. You heard it here first. LfW is moving to a caR PaRk Yep, you read that right. London Fashion Week is swapping Somerset House for a Soho car park Follow us on Twitter @MiltonLloyd WIN FREE fragrances

Articles in this issue

Links on this page

view archives of Guestlist - issue 75