issue 75

Monthly newspaper and online publication targeting 18 to 35 year olds. The ultimate guide to the hottest parties, going out and having fun. Music, fashion, film, travel, festivals, technology, comedy, and parties! London, Barcelona, Miami and Ibiza.

Issue link:

Contents of this Issue


Page 9 of 55

10 Issue 75 / 2015 FASHION Fashion timeline: smiley The smiley has gone through many incarnations; it's been rock, punk and acid, and to an entire generation, it's nothing more than an emoji, used to convey feelings when words just won't do. For us however, it will always be a synonymous with the defining era of dance music and club culture – acid house 1963– Freelance artist Harvey Ball designs a smiley face to be used on badges and posters for the US State Mutual Life Assurance Company to boost worker morale. An icon is born in under ten minutes. early 1988 – Electronic dance band Bomb The Bass feature a smiley on the cover of 'Beat Dis', and Danny Rampling uses smileys on posters to promote his club night Shoom. They even look like little pills. The smiley becomes the symbol of acid house. 1972 – The UK adopts the smiley face for the Windsor Free Rock Festival, entwining the icon with music and all around good vibes. 1988 – Stephane Raynor shows the BOY LONDON acid house collection, inspired by the club life in Ibiza that he saw in the 80s. The smiley goes from club to catwalk. 1991 – Nirvana use a smiley with crossed out eyes and drooling mouth on the front of their "Corporate Rock Whores" t-shirt, taking the icon across the musical spectrum. 1994 – Franco Moschino displays his irreverent approach to high fashion by adopting the smiley. late-90s – Tween girls across the land cover themselves in smiley accessories, unaware of the association with pill-popping ravers. 2008– In an unlikely move, Livia Firth wears a Jean-Charles de Castelbajac smiley dress to the premiere of Mamma Mia. 2014 - In a nod to the house's heritage, Jeremy Scott uses the smiley in his menswear debut for Moschino. 2015 – With Seth Troxler bringing acid house back to London with his Acid Future party at Tobacco Dock, and Fatboy Slim hosting his Smile High Club at SW4, expect the smiley to be out in full force this summer. 2012– For his LFW show dedicated to Michael Jackson, Philip Treacy pairs an enormous smiley hat with Jacko's famous Thriller jacket. Shamone.

Articles in this issue

Links on this page

view archives of Guestlist - issue 75