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Performance & Hotrod Business - July '15

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July 2015 n Performance & Hotrod Business n 29 integrated mount for a Baer billet adjust- able proportioning valve is machined into the bottom of the master cylinder. The Remaster also features unique screw-on billet caps, making checking and adding fluid easier and cleaner, as well as ensuring that every part of the new master cylin- der is of ultimate quality. The Remaster was designed, developed, machined and assembled in-house in Phoenix. The Remaster is a direct replacement for other master cylinders, and is available with Ford, GM and Mopar bolt patterns. Standard finishes will be hard anodized and polished. Custom finishes are also available. The Remaster is available in 15/16-, 1- and 1-1/8-inch bore sizes. An outside factor currently affecting the performance brake market is … … the brake segment has seen signifi- cant growth with the advent of large open wheels. Now all types of customers are looking to upgrade their brake systems not only for performance, but also visual appeal. This has led to a wide variety of brake options available—many that are not built, engineered or designed correctly. The biggest difference in the perfor- mance brake market today as compared to 10 years ago is … … customers are better-educated on brake systems, and demand more since the OE vehicles have such better systems on them. Much like the wheel industry, because brakes are visual, customers want more choices and options with sizes, fin- ishes and colors. Since Baer manufactures in the U.S., our custom shop offers unlimited options for our systems, as well as our new Remaster master cylinder. An easy way for shops to increase per- formance brake product sales is to … … work with manufacturers to get P.O.P. displays and information. Learn about the products you sell, and what makes one system different from another. Customers are more educated than ever, due to the Internet. The dealer/installer needs to make the customer feel like they are the expert, not just an order taker.

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