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Performance & Hotrod Business - July '15

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July 2015 n Performance & Hotrod Business n 31 Publishing, now known as TEN, was hiring regional ad sales reps from their client base. I saw this as an opportunity to learn more on the marketing side of the business, so I accepted the position working with several companies including APC, Wings West, Toyo, Koni, Meguiar's, Eibach and Energy Suspension, which is how I met the owner, Don Bunker. After a fast, short ride in the ad game, I went back into sales and marketing for some well-known manufacturers, which included TOKICO, MOMO and MagnaFlow. Then, 2008 was a setback for our industry and I found myself looking for work. Steve Wolcott, president of ProMedia Publishing and former Petersen workmate, knew I could sell ads and sponsorships and offered me a position. Energy Suspension was a great supporter of the NMRA and NMCA events and needed to fill a director of marketing position. I spoke with Steve about moving on to Energy Suspension and he was very supportive about my decision. PHB: Tell us about your company and its place in the perfor- mance aftermarket. MSC: Energy Suspension has been synonymous with per- formance polyurethane since the early 1980s and has grown into a well-known, better-than-rubber brand product for sus- pension, chassis and drivetrain bushings and mounts. Vehicle suspension and power has improved greatly over the past 20-30 years, but compliant rubber is still used because it is cost-effective and reduces NVH, but is not the best for overall handling and performance. Santa Cruz has worked for many well-known manu- facturers and pub- lishers in the auto- motive aftermarket, earning him plenty of experience in all aspects of market- ing and supporting performance parts. Meeting Kenny Wayne Shepherd. (800) 264-9472 BoomMat.com Dealer & Distributor Inquiries Welcome DESIGN ENGINEERING INC. 800-264-9472 BoomMat.com THERMAL ACOUSTIC CONTROL THERMAL ACOUSTIC CONTROL THERMAL ACOUSTIC CONTROL THERMAL ACOUSTIC CONTROL THERMAL THERMAL THERMAL THERMAL THICKEST & HIGHEST PERFORMING DAMPING MATERIAL AVAILABLE... to keep your interior cool & quiet!

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