Performance & Hotrod Business - July '15

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July 2015 n Performance & Hotrod Business n 33 completed but without deadlines, nothing would get done. PHB: How do you see the current state of the performance aftermarket? MSC: Wide open. It's an exciting time with new research and development initia- tives creating more positions at the auto manufacturing level and with factory per- formance street cars at 400-plus horse- power, they require safer, more efficient chassis and suspension components. PHB: Where do you think the industry will be in 10 years? MSC: With advanced computer tech- nology, stronger, lighter materials and more stringent mpg requirements, the emerging electric vehicle market will grow and aftermarket industries may have to fol- low the OE manufacturers by using more recyclable materials and renewable energy to run their facilities. PHB: What's the professional accom- plishment you're most proud of? MSC: I have not burned a bridge. I have enjoyed the successes and endured challenges with several prominent com- panies in our industry and maintained positive relationships with them all know- ing I contributed to their growth in some manner. PHB: What's your next big goal to achieve? MSC: More like several smaller goals: create more polyurethane awareness through video streams, utilize social media more efficiently, improve our product data at the distribution level, and help bring Energy Suspension to the next level. There is so much more potential here. PHB: What's your advice for speed shops seeking long-term success in the performance aftermarket? MSC: Pay attention to your custom- ers, because without them, you are out of business. Stay focused on your long-term goals and keep learning; knowledge is a very powerful tool. Santa Cruz with Mario, left, and Marco Andretti. RHIGH TECH CARBON FIBER LOOK RMADE FROM PULVERIZED LAVA ROCK REDIRECT EXHAUST HEAT THE BEST JUST GOT BETTER... HOT NEW PRODUCTS SS - STAINLESS STEEL RPROTECT COMPONENTS R CARBON FIBER EXHAUST INSULATING WRAP TM SS CLAMP-ON HEAT SHIELD TM Call ( 800 ) 274-8437 or visit for a FREE CATALOG, technical support or a distributor near you. MADE IN THE USA RACE TESTED...STREET APPROVED

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