12 SXSW V2V 2015
Kerry Edelstein is the President and Founder of Research Nar-
rative, Inc., a market research and consulting firm serving the
media and entertainment industry. An expert in creating da-
ta-driven stories that drive business and content strategy, Ms.
Edelstein has collaborated with renowned media brands to
develop programming, launch cross-platform media strategies,
and build brand portfolios. Previously, Ms. Edelstein was Vice
President of Research and Analytics for Joost Media, Vice Pres-
ident of Research at SmithGeiger, and co-founder of filmBUZZ.
Edelstein holds an MBA from The Anderson Graduate School of
Management at UCLA and received her BS in Biometry and Sta-
tistics from Cornell University.
Wilkerson is the progeny of some wonderful midwestern stock:
a cattleman and a school teacher who compelled him to 'leave
the farm' and move into tech. Out of Missouri, through Chicago
and into Silicon Valley—Wilkerson now finds himself leading a
team of brilliant engineers as Director of Ads and Analytics En-
gineering at TuneIn—helping construct the data narrative for an
audience of 50 million MAUs. Prior to TuneIn, Wilkerson held the
title of Director of Software Development at Cars.com.
Wilkerson likes to dabble just about anywhere in an engineering
stack but finds that his favorite work is that of engineering advo-
cate—creating a place for engineers to thrive.
Kerry
Edelstein
Research Narrative,
President &
Founder
Cory
Wilkerson
TuneIn,
Director of Ads &
Analytics Engr
Brian
Simmons
Eventslice,
CEO & Co-Founder
Co-founder and CEO of EventSlice, the largest marketplace in
the $350 billion event industry. Simmons co-founded EventSlice
in 2012 to simplify the event creation experience and booking
process. With EventSlice, venues and event professionals are
provided a place to showcase their work, connect with clients,
and build their business while clients can discover new services
and providers and book appointments on the go.
Prior to developing EventSlice, Simmons held other positions at
companies such as Spiceworks and Realtytrac. Today, the plat-
form has over 3,000 venues and 4,000 event professionals in
25 US cities and has powered over $10 million in appointments.
10:30am
Donatello 1: Mentor Sessions
MONDAY
