46 SXSW V2V 2015
Time
Donatello 1: Mentor Sessions
Build Your Startup like
a Cultural Architect
The Rise of Maker
Millionaires
Your brand voice is pivotal to your ultimate success: it's the most
important tool to inspire and unite teams in a shared vision. It's
an opportunity to leverage your brand's unique traits and to
transcend industry norms. The secret to great service brands
(like Starbucks, Nordstrom and Nespresso) is that they inspire
the customer experience through their teams. Being a cultural
architect is about re-programming your cultural code to inspire
your people to take care of your customers in a personable, car-
ing and authentic manner. Leave behind the status quo and shift
to a customer-centric methodology that's driven by a love for
your internal customers—your employees. This session will also
cover startup case studies that determine if an inherent culture is
more successful than a company that pivots to a strong, internal
culture later in its journey. Strategies to pivot will be discussed
for those who have established startups.
Software startups are not the only multi-million dollar businesses
and producing world-changing innovations. Mark Hatch, author of
The Maker Movement Manifesto and CEO of TechShop (the first,
largest, and most popular makerspace with locations nationwide),
sees the maker business as the next big business. He has seen this
phenomenon firsthand with companies that built prototypes at
TechShop and become huge, profitable successes, including Square,
valued at $5B, Oru Kayak (a foldable kayak) that raised $440k on
Kickstarter and another $500k from Shark Tank, Lumio (a modern
book lamp) and Theradome (a FDA-approved laser helmet), which
each raised nearly half a million dollars via crowdfunding, and
Embrace (an infant warmer) that recently attracted funding from
Beyoncé. Prototypes that would have cost $100k in the past have
been made at TechShop for $1,000. Hatch will discuss the business
of making and the new innovation rules for entrepreneurs.
Shane
Green
SGEi &
ShaneGreen,
President
Mark
Hatch
TechShop,
Chief Execuitve
Officer
11:45am
Tower Ballroom 4: 20/20 Vision
TUESDAY
