60 SXSW V2V 2015
Time
Donatello 1: Mentor Sessions
Aimee
Young
Social Finance Inc,
CMO
Technology isn't just about solving problems—it drives creativi-
ty, transforms industries and has lasting consumer impact. Every
single industry is ripe for disruption and nimble companies can
navigate even intense regulatory environments to have im-
mense success.
Drawing on the experiences of marketplace lender SoFi, join a
conversation about how to challenge powerful, entrenched and
deep pocketed industry players. Created in 2011, SoFi took on
consumer banking—a world that's highly regulated and uni-
versally disliked and distrusted—and built a compelling brand
championed by consumers. In just four short years, SoFi has be-
come the largest provider of student loan refinancing, has issued
more than $1.5 billion in loans and extended its product line to
offer mortgages and personal loans to its borrower-base.
Innovate Or Die: Building
Brands Against the Grain
Nicholas
White
The Daily Dot,
CEO & Editor in
Chief
What Millennials Read
Can Drive Your Business
What gets 18 to 34-year olds clicking? Is it video, is it notifi-
cations? Is there a Holy Grail between native advertising and
homegrown content that publishers are missing in their attempt
to reach the elusive millennial audience? In this session, Nich-
olas White, a sixth-generation journalist and editor-in-chief of
the Daily Dot, talks about what works for news that connects
with a generation that grew up online. White's success with the
millennial audience has become well-known. Dubbed the "best
kept secret in NYC media" by the New York Observer, the com-
pany has reported 50% year-over-year growth. It also claims a
higher concentration of millennial readers than BuzzFeed, Mic
and Thought Catalog. This talk is intended for publishers, adver-
tisers and data-minded entrepreneurs. The content will combine
thought leadership with bottom-line strategies for reaching mil-
lennial readers. The Daily Dot, CEO and Editor in Chief
4:30pm
Tower Ballroom 4: 20/20 Vision
TUESDAY
