SXSW V2V

SXSW V2V 2015 Program Guide

The digital version of the SXSW V2V Guide is now available! Packed full of information, this guide is a must-read before leaving home, and a great resource on the ground.

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26 SXSW V2V 2015 3:15pm Tower Ballroom 4: 20/20 Vision Jason Nazar Docstoc & Intuit, Founder Having a great idea alone isn't the key to business success—get- ting users will make or break your business. Getting millions of us- ers launches a business into the category of true success. In order to get to disruptive customer growth, entrepreneurs and business owners need to understand how to create a product from the ground up that will drive customer engagement and loyalty. It is imperative that entrepreneurs understand how to create a consumer savvy product that appeals to the audience they're trying to reach. In a time where a new startup is created nearly every hour, it is crucial to follow some sage wisdom that rings true for almost any business regardless of industry. Docstoc Founder (acquired by Intuit) Jason Nazar will give a powerful, innovative, honest, and even humorous look at how to take something from good to great in the path to a million. Building a Product That Gets Millions of Users Juan Benitez Braintree, General Manager When launching your startup or building a new app, the first thing you're often focused on is simply getting it up and running. But it's important, even in the earliest stages, to think about what you can do to ensure longevity for your business—and that means making sure your technology backend or platform is scalable and built to support future growth for yourself and your customers. As General Manager of Braintree, Juan Benitez has firsthand experience with this. Throughout his time at Braintree, the pay- ments platform powering many of the best next-gen companies like Uber, Airbnb and HotelTonight, he's learned many lessons both within Braintree and from working with the innovative com- panies that Braintree powers on how to scale engineering teams, technical platforms and global businesses. During this talk, Beni- tez will talk through his experience scaling the Braintree platform and building tools that will grow with a startup. Building a Tech Platform For Future Growth MONDAY

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