26 SXSW V2V 2015
3:15pm
Tower Ballroom 4: 20/20 Vision
Jason
Nazar
Docstoc & Intuit,
Founder
Having a great idea alone isn't the key to business success—get-
ting users will make or break your business. Getting millions of us-
ers launches a business into the category of true success. In order
to get to disruptive customer growth, entrepreneurs and business
owners need to understand how to create a product from the
ground up that will drive customer engagement and loyalty.
It is imperative that entrepreneurs understand how to create a
consumer savvy product that appeals to the audience they're
trying to reach. In a time where a new startup is created nearly
every hour, it is crucial to follow some sage wisdom that rings true
for almost any business regardless of industry. Docstoc Founder
(acquired by Intuit) Jason Nazar will give a powerful, innovative,
honest, and even humorous look at how to take something from
good to great in the path to a million.
Building a Product That
Gets Millions of Users
Juan
Benitez
Braintree,
General Manager
When launching your startup or building a new app, the first thing
you're often focused on is simply getting it up and running. But
it's important, even in the earliest stages, to think about what you
can do to ensure longevity for your business—and that means
making sure your technology backend or platform is scalable and
built to support future growth for yourself and your customers.
As General Manager of Braintree, Juan Benitez has firsthand
experience with this. Throughout his time at Braintree, the pay-
ments platform powering many of the best next-gen companies
like Uber, Airbnb and HotelTonight, he's learned many lessons
both within Braintree and from working with the innovative com-
panies that Braintree powers on how to scale engineering teams,
technical platforms and global businesses. During this talk, Beni-
tez will talk through his experience scaling the Braintree platform
and building tools that will grow with a startup.
Building a Tech Platform
For Future Growth
MONDAY