SXSW V2V

SXSW V2V 2015 Program Guide

The digital version of the SXSW V2V Guide is now available! Packed full of information, this guide is a must-read before leaving home, and a great resource on the ground.

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37 Time Room Name: Core Conversation Time Room Name: Panel Monday, July 20 Steven Amato Contend Co, Founder, CEO & CCO In world where credentials and education seem to be on the top of people's minds and in the workplace, Steven Amato, just a guy from Connecticut who went to NY to write and produce theatre, found himself amidst the creative community at the age of 17 and learned gracefully and with humility, how to succeed in the worlds of production and competitive marketing with no formal training. No degree, just a plethora of reading and writing and pursuing a dream, Amato tells a colorful story about a ten-year career in playwriting that led him to a highly suc- cessful career in the competitive world of advertising and marketing. Amato engages heritage brands and their industries in how to visually communicate in a digital world while guiding them through messaging, development and distribution of their content. A wild risk-taker, Amato will guide an audience on a journey through self-discovery amidst the digital sea of change we are in, with a lot of humor and honesty. Questions Answered: 1. Are best practices in the creative community, be it art or business of content, taught or are they learned through practical work and mentorship? 2. Would you encourage people entering the startup world, in any field, to work for a bit and then engage in an academic pursuit, basically, is your route to success for everyone? 3. How does playwriting, screenwriting or producing entertainment content prepare someone for a career in the creative marketing industry? Passion to Success: A Startup Junkie's Story 4:30pm Raphael 2: Core Conversation LAUNCHedu is a startup pitch competition for early-stage companies in education. This fast-paced event provides a platform for entrepre- neurs to showcase their new venture to a judging panel of industry experts, as well as a live audience at SXSWedu. It is a great opportunity for organizations seeking feedback, invest- ment, strategic partnerships and exposure. Visit sxswedu.com to learn how to participate in LAUNCHedu 2016! APPLICATION OPEN June 29 – Nov. 6, 2015 REBECCA HEDGES LYON

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